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- Case Study Js Auto Cast
2023
Our association
started
+36%
Increase in
Website Traffic
+42%
Increase in Social
Media Traffic
+17%
Growth in
Organic Traffic
JS Auto Cast is a globally recognized manufacturer and exporter specializing in precision-engineered castings and machined components for the automotive, industrial, and engineering sectors. With decades of experience, JS Auto Cast delivers high-quality, durable, and reliable components that meet international standards.
The company offers a wide range of solutions, including aluminum and ferrous castings, CNC machined parts, and custom-engineered components, catering to clients across India and international markets.
Goals
The partnership was built around four key objectives:
- Create a modern, mobile-first website aligned with JS Auto Cast’s industrial identity.
- Improve SEO rankings across global manufacturing and export-related keywords.
- Build a consistent content and communication framework for trust and visibility.
- Generate qualified industrial leads from international markets through improved discoverability.
The Results
Appac Media developed a comprehensive digital growth plan - focused on website performance, SEO, and structured content - resulting in a +36% increase in website traffic, +42% rise in social-media engagement, and +17% growth in organic reach.
Challenges
Before collaborating with Appac Media, JS Auto Cast faced multiple digital barriers that restricted its expansion potential:
- Low keyword visibility, resulting in fewer inbound leads from domestic and international clients.
- Underperforming website with slow speed, poor responsiveness, and limited product discovery.
- Unstructured content that failed to communicate expertise, capacity, and industry credibility.
- Lack of lead tracking or analytics, making it difficult to evaluate marketing performance.
These issues weakened brand authority online and made it harder to attract global buyers despite strong industry credentials.
Our Strategy
Appac Media adopted a performance-driven industrial marketing approach that connected design, search optimization, and content clarity - ensuring every digital touchpoint reflected JS Auto Cast’s manufacturing precision and reliability.
1
- Rebuilt JS Auto Cast’s website with a clean, export-oriented design emphasizing usability, loading speed, and device responsiveness.
- Simplified product navigation with clear category mapping for castings, machining, and component ranges — ensuring a smoother buyer experience.
3
- Created an SEO-backed content framework highlighting manufacturing excellence, certifications, and process innovation.
- Refreshed product copy to balance technical accuracy with search-friendly phrasing, strengthening both credibility and visibility.
2
- Conducted detailed keyword mapping across industrial casting, precision components, and machining services for global search visibility.
- Improved on-page SEO through structured data markup, metadata optimization, and internal linking — helping the brand climb rankings in export-focused queries.
4
- Deployed analytics and tracking systems to capture and evaluate inquiries from international buyers and distributors.
- Improved call-to-action structure and lead forms to ensure steady, high-quality lead flow from key export markets.
1
- Rebuilt JS Auto Cast’s website with a clean, export-oriented design emphasizing usability, loading speed, and device responsiveness.
- Simplified product navigation with clear category mapping for castings, machining, and component ranges — ensuring a smoother buyer experience.
2
- Conducted detailed keyword mapping across industrial casting, precision components, and machining services for global search visibility.
- Improved on-page SEO through structured data markup, metadata optimization, and internal linking — helping the brand climb rankings in export-focused queries.
3
- Created an SEO-backed content framework highlighting manufacturing excellence, certifications, and process innovation.
- Refreshed product copy to balance technical accuracy with search-friendly phrasing, strengthening both credibility and visibility.
4
- Deployed analytics and tracking systems to capture and evaluate inquiries from international buyers and distributors.
- Improved call-to-action structure and lead forms to ensure steady, high-quality lead flow from key export markets.
The Result
| Metric | Growth Achieved |
|---|---|
| Website Traffic | +36% |
| Social Media Engagement | +42% |
| Organic Traffic | +17% |
- Revamped website performance with faster load times and improved global accessibility.
- Consistent keyword ranking improvements in manufacturing and casting-related search terms.
- Growth in organic traffic and qualified inquiries from target international regions.
- Strengthened digital brand reputation, enhancing JS Auto Cast’s global buyer confidence.
- A sustainable digital foundation for continuous SEO and lead growth.
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