The results spoke for themselves - and for Park Layer's brand value

www.parklayer.com

Case Study

2023

Our association
started

+173%

Increase in Social
Media Traffic

+80%

Growth in Organic
Traffic

+130%

Increase in website
Traffic.

Parklayer is India’s leading manufacturer of mechanical car-parking systems, delivering advanced, space-optimizing solutions for residential, commercial, and urban projects.

With a clear goal to align its premium brand image with a modern digital identity, Appac Media executed a full-funnel transformation combining website redesign, SEO optimization, social-media integration, and analytics setup to enhance discoverability and performance.

Goals

Parklayer’s objectives were straightforward and measurable:

Build a high-performance website showcasing premium projects.
Improve SEO rankings for parking-system keywords.
Establish data transparency with integrated analytics and conversion tracking.
Strengthen social-media engagement and align brand communication across platforms.

The Result

The result? A +130 % increase in website traffic, +173 % boost in social-media engagement, and 80 % growth in organic visitors, positioning Parklayer as a digitally strong, future-ready brand in smart parking technology.

Challenges

Before partnering with Appac Media, Parklayer faced several roadblocks:

Outdated website with poor mobile responsiveness and low engagement.
Weak SEO visibility with limited keyword rankings for core products.
No integrated analytics to track user behaviour or conversions.
Inconsistent social-media strategy that failed to generate qualified leads.

Our Strategy

Appac Media designed a conversion-focused digital roadmap that emphasized performance, visibility, and user experience transforming Parklayer’s digital ecosystem into a powerful lead-generation platform.

1

Completely rebuilt Parklayer’s website with a sleek, responsive interface optimized for speed and navigation. Highlighted key projects and product categories for better discoverability and engagement.
Ensured a clean, minimal layout that reflected the brand’s engineering sophistication.

3

Unified Parklayer’s digital presence by connecting the website with Instagram, LinkedIn, and other channels.
Launched campaigns with visually rich creatives and storytelling around innovation and reliability. Increased referral traffic and brand interactions through consistent posting and engagement metrics.

2

Conducted keyword research targeting terms such as mechanical car-parking systems, automated parking, and real-estate parking solutions.
Implemented on-page SEO enhancements — metadata, schema markup, and internal linking for improved indexing. Improved search rankings and organic reach across regional and national markets.

4

Resolved speed, responsiveness, and Core Web Vitals issues for optimal performance.
Integrated GA 4, Search Console, and Tag Manager to monitor user journeys and campaign results. Enabled real-time tracking of conversions and behavior patterns for actionable insights.

1

Completely rebuilt Parklayer’s website with a sleek, responsive interface optimized for speed and navigation. Highlighted key projects and product categories for better discoverability and engagement.
Ensured a clean, minimal layout that reflected the brand’s engineering sophistication.

2

Conducted keyword research targeting terms such as mechanical car-parking systems, automated parking, and real-estate parking solutions.
Implemented on-page SEO enhancements — metadata, schema markup, and internal linking for improved indexing. Improved search rankings and organic reach across regional and national markets.

3

Unified Parklayer’s digital presence by connecting the website with Instagram, LinkedIn, and other channels.
Launched campaigns with visually rich creatives and storytelling around innovation and reliability. Increased referral traffic and brand interactions through consistent posting and engagement metrics.

4

Resolved speed, responsiveness, and Core Web Vitals issues for optimal performance.
Integrated GA 4, Search Console, and Tag Manager to monitor user journeys and campaign results. Enabled real-time tracking of conversions and behavior patterns for actionable insights.

The Result

KPI	Growth Achieved
Website Traffic	+130%
Social Media Engagement	+173%
Organic Traffic	+96%

Improved keyword visibility and domain ranking within three months of relaunch.
Strengthened brand authority and digital credibility in the smart-parking segment.
Increased lead flow and inquiry volume through SEO and social-media synergy.
Delivered a data-driven, performance-oriented digital foundation for long-term scalability.

Through design excellence, data precision, and strategic optimization, Appac Media helped Parklayer transform from a conventional web presence into a high-performing digital brand.

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