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- Case Study Red Taxi
2019
Our association
started
+24%
Increase in
Website Traffic
+30%
Increase in
Organic Traffic
+42%
Rise in
GMB Call
Red Taxi, one of South India’s leading premium cab service providers, known for its reliable, safe, and efficient transportation services, Red Taxi operates a fleet of well-maintained vehicles driven by experienced professionals. The company offers a variety of transportation solutions, including city commutes, airport transfers, and outstation travel, ensuring a comfortable and convenient journey for every passenger.
Red Taxi partnered with Appac Media to transform its digital ecosystem, streamlining everything from customer acquisition to lead management.
Goals
The project focused on solving both visibility and process challenges:
- Build a centralized CRM platform for managing leads and follow-ups.
- Improve local SEO rankings for city and service-specific searches (e.g. cab service in Coimbatore, outstation taxi in Tamil Nadu).
- Strengthen Google My Business (GMB) visibility across all operating branches.
- Enhance data transparency through dashboards and call analytics.
- Create a scalable digital system that supports multi-location expansion.
The Results
A +24 % increase in website traffic, +30 % growth in organic reach, and a +42 % surge in GMB call conversions, establishing Red Taxi as a digital-first leader in urban and outstation mobility.
Challenges
Before joining hands with Appac Media, Red Taxi faced serious operational and visibility challenges:
- No centralized CRM, making it difficult to track inquiries or measure conversions across locations.
- No unified call tracking, resulting in missed leads and inconsistent customer communication.
- Weak Google My Business (GMB) visibility, especially in competitive markets.
- Fragmented marketing data, which made it hard to scale across new cities.
- Manual lead follow-ups, reducing response efficiency and customer retention.
These issues limited Red Taxi’s ability to fully leverage the digital market in an industry increasingly driven by online discovery and instant bookings.
Our Strategy
Appac Media deployed a performance-based digital transformation plan, combining automation, analytics, and local marketing optimization to help Red Taxi scale smartly across cities.
1
- Introduced a fully integrated CRM system connecting Red Taxi’s website, booking platforms, and branch operations into one data hub.
- Enabled real-time lead tracking, follow-up reminders, and call logs, allowing faster response times and measurable accountability across teams.
3
- Created and optimized Google My Business profiles for every city branch to capture local customers searching for instant cab bookings.
- Added call tracking, reviews, and post updates to boost engagement and direct calls from local search results.
- Improved regional discoverability by 40 %+ in map-based results and near-me searches.
2
- Conducted deep-dive keyword research across service areas like “airport taxi Coimbatore,” “24/7 cab booking,” and “outstation cabs Tamil Nadu.”
- Optimized landing pages, metadata, and local schema to improve search visibility in each operating region.
- Within three months, major service keywords ranked on page 1 of Google, driving steady organic traffic and inquiries.
4
- Developed custom dashboards inside the CRM to track call sources, ad campaign performance, and conversion flow.
- Automated monthly performance reports highlighting ROI by branch, customer response times, and keyword growth trends.
- Used the insights to refine ad spend and double-down on high-performing service categories.
1
- Introduced a fully integrated CRM system connecting Red Taxi’s website, booking platforms, and branch operations into one data hub.
- Enabled real-time lead tracking, follow-up reminders, and call logs, allowing faster response times and measurable accountability across teams.
2
- Conducted deep-dive keyword research across service areas like “airport taxi Coimbatore,” “24/7 cab booking,” and “outstation cabs Tamil Nadu.”
- Optimized landing pages, metadata, and local schema to improve search visibility in each operating region.
- Within three months, major service keywords ranked on page 1 of Google, driving steady organic traffic and inquiries.
3
- Created and optimized Google My Business profiles for every city branch to capture local customers searching for instant cab bookings.
- Added call tracking, reviews, and post updates to boost engagement and direct calls from local search results.
- Improved regional discoverability by 40 %+ in map-based results and near-me searches.
4
- Developed custom dashboards inside the CRM to track call sources, ad campaign performance, and conversion flow.
- Automated monthly performance reports highlighting ROI by branch, customer response times, and keyword growth trends.
- Used the insights to refine ad spend and double-down on high-performing service categories.
The Result
| Metric | Growth Achieved |
|---|---|
| Website Traffic | +24% |
| Organic Traffic | +30% |
| GMB Calls | +42% |
- Established a single CRM system that unified marketing, sales, and service operations.
- Achieved top local rankings for city-specific cab-related searches.
- Increased direct call inquiries through optimized GMB listings.
- Improved overall lead tracking and follow-up efficiency across all branches.
- Built a scalable digital foundation that supports Red Taxi’s multi-city growth.
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