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From Nowhere to Everywhere and Beyond: Here is Venus Rubber's Success Story.
www.venusrubbers.com
Case Study
2020
Our association
started
+61%
Increase in
Website Traffic
+76%
Increase in Social
Media Traffic
+19%
Growth in
Organic Traffic
Venus Rubbers is a reputable manufacturer known for its high-quality industrial rubber products. With years of experience in the industry, they specialize in producing top-notch items used in various applications, including automotive and industrial sectors.
Partnering with Appac Media, the brand underwent a complete digital transformation, starting from minimal online presence to becoming a recognized name across search and social platforms.
Goals
The key objectives for Venus Rubbers were:
- Create a professional, SEO-friendly website to showcase products and industries served.
- Increase search visibility for high-value industrial keywords.
- Build a consistent social-media presence to connect with distributors and buyers.
- Generate a steady lead flow from digital channels for long-term growth.
The Results
Venus Rubbers achieved a +61 % increase in website traffic, a +76 % surge in social-media reach, and a +19 % boost in organic visibility, establishing itself as a digitally empowered industrial brand.
Challenges
Before collaborating with Appac Media, Venus Rubbers faced significant digital hurdles:
- No website or online footprint, making it difficult for prospects to find or contact them.
- Weak brand visibility in search engines and industrial directories.
- Minimal online engagement, resulting in low awareness among B2B buyers.
- Missed lead-generation opportunities due to lack of digital touchpoints.
Our Strategy
Appac Media built Venus Rubbers’ digital ecosystem from the ground up — designing, optimizing, and marketing a brand-first experience that connected credibility with measurable performance.
1
- Designed and launched a modern responsive website that highlighted Venus Rubbers’ product range and manufacturing strengths.
- The site served as the brand’s primary sales and awareness hub, built for fast performance, intuitive navigation, and seamless lead capture.
3
- Established branded profiles on LinkedIn, Instagram, and Facebook, ensuring consistent visuals and tone.
- Posted engaging creatives, product insights, and industry updates to boost awareness and credibility among manufacturers and distributors.
5
- Created clear CTAs and inquiry channels to capture interest from domestic and international buyers.
- Streamlined the lead process to deliver consistent inquiry flow and measurable ROI for Venus Rubbers’ marketing efforts.
2
- Performed targeted keyword research for terms such as rubber roller manufacturer, industrial rollers, and custom moulded rubber parts.
- Optimized metadata, headers, and on-page content to improve organic rankings and attract qualified industrial traffic.
4
- Integrated Google Analytics 4 and Search Console to monitor user behaviour, keyword movement, and lead conversions.
- Used insights to refine campaigns, maintain steady traffic growth, and ensure sustainable results over time.
1
- Designed and launched a modern responsive website that highlighted Venus Rubbers’ product range and manufacturing strengths.
- The site served as the brand’s primary sales and awareness hub, built for fast performance, intuitive navigation, and seamless lead capture.
2
- Performed targeted keyword research for terms such as rubber roller manufacturer, industrial rollers, and custom moulded rubber parts.
- Optimized metadata, headers, and on-page content to improve organic rankings and attract qualified industrial traffic.
3
- Established branded profiles on LinkedIn, Instagram, and Facebook, ensuring consistent visuals and tone.
- Posted engaging creatives, product insights, and industry updates to boost awareness and credibility among manufacturers and distributors.
4
- Integrated Google Analytics 4 and Search Console to monitor user behaviour, keyword movement, and lead conversions.
- Used insights to refine campaigns, maintain steady traffic growth, and ensure sustainable results over time.
5
- Created clear CTAs and inquiry channels to capture interest from domestic and international buyers.
- Streamlined the lead process to deliver consistent inquiry flow and measurable ROI for Venus Rubbers’ marketing efforts.
The Result
| Performance Metric (KPI) | Growth Achieved |
|---|---|
| Website Traffic | +61% |
| Social Media Engagement | +76% |
| Organic Traffic | +19% |
- Built a 100 % digital presence — website + social from scratch.
- Achieved 60%+ growth in organic traffic through focused SEO execution.
- Strengthened brand recognition and engagement across industrial networks.
- Created a scalable foundation for ongoing digital marketing and lead generation.
From having no digital footprint to becoming a visible industrial brand, Venus Rubbers successfully established its online authority. The transformation expanded reach, improved brand perception, and enabled consistent business growth — proving how even traditional manufacturers can scale through the right digital systems.
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Venus Rubbers witnessed a remarkable upsurge in organic website traffic, propelling their online visibility to new heights.
Venus Rubbers
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