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GKNM Hospital's Journey from Outdated to Outstanding : It all began here!
www.gknmhospital.org
Casestudy
2018+
Our association
started
+185.42%
Increase in Social
Media Traffic
+26.75%
Growth in Organic
Traffic
+18.60%
Rise in Google
MyBusiness calls
+65%
Increase in website
Traffic.
GKNM Hospital, located in Coimbatore, Tamil Nadu, India, has been a leader in healthcare since 1952. With over 600 beds and a range of specialties like cardiology, neurology, orthopedics, and more, it's known for its advanced medical care. The hospital combines technology with compassionate treatment to give each patient personalized care.
The Problem
GKNM Hospital faced significant challenges in establishing a robust digital footprint. With an outdated website, minimal online visibility, and ineffective tracking mechanisms, they struggled to reach their target audience and gauge their online performance accurately. Moreover, the lack of a strong digital presence limited their ability to showcase their advanced healthcare services and maintain competitiveness in the rapidly evolving online landscape. Without effective tracking mechanisms, the hospital faced difficulty attributing marketing efforts to tangible outcomes.
Simply put,
- Outdated Website: The website lacked user-friendliness and failed to reflect modern healthcare standards.
- Low Digital Presence: With minimal online visibility, GKNM struggled to connect with potential patients. The website's traffic was as low as 1500 visitors per month.
- Ineffective Tracking: The absence of proper call tracking mechanisms hindered GKNM's ability to assess the effectiveness of their online marketing efforts.
The Solution
We collaborated closely with GKNM Hospital, delving deep into their challenges to uncover the most promising opportunities. Beginning with the fundamental step of revamping their website, we strategized every aspect of their healthcare requirements, prioritizing solutions that would elevate their presence and effectiveness. We've been supporting them for more than three years!
Website Revamp
We undertook a complete overhaul of the GKNM website, transforming it into a simple platform that effectively reflects the services.
Digital Presence Enhancement
Using a comprehensive digital marketing strategy, we significantly increased their online visibility, leveraging both organic and paid methods.
Call Tracking Implementation
We introduced robust call tracking solutions, enabling them to effectively monitor and analyze incoming calls, particularly via Google.
SEO Optimization
By implementing SEO best practices, we ensured that GKNM's website ranked prominently for relevant keywords, enhancing its discoverability.
The The Result
- Expanded Brand Visibility: GKNM Hospital achieved unparalleled visibility beyond geographical boundaries, attracting a broader audience base. The website's traffic grew from 1500 to 40000 visitors per month.
- Enhanced Online Presence: With a revamped website and improved digital marketing efforts, GKNM established a formidable online presence, becoming a go-to resource for healthcare information and services. More than 50 keywords are now ranked on the first page.
- Recognition for Secondary Departments: We elevated the visibility of their secondary departments, previously overshadowed, thereby enhancing the hospital’s overall reputation and service offerings.
Q
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