In recent times we have come across Google Ads and Facebook Ads often positioned as competitors for the long term. These two platforms are significant to drive your business but it is always advisable to choose the best fit platform for your business. There is a question of why advertising online is essential in today’s…
Does Influencer Marketing really work for your Business?
Social media has proven to be the single greatest change in our lives over the past decade. So much so that it has forced us to re-evaluate the way we perceive celebrity branding. What was restricted to film and tv personalities, sportspersons and their kinds has now shifted to a more singular personality called social…
How to Create a Social Media Marketing Strategy?
To devise any marketing campaign what you need first and foremost is a plan, an idea and strategy to bring that idea to life. Same applies to both online and offline marketing campaigns. Without a proper strategy you will only be wasting valuable resources and have an online presence just for the sake of being…
5 Ways to Improve Your Search Engine Ranking on Google
Search engine optimization (SEO) is the process of getting traffic through unpaid, organic, editorial, or natural search results on search engines. It dictates the visibility of a website to users on a search engine. Below we are going to look at five Ways to Improve your Site’s Ranking (SEO) Content is King Yes, content is…
Social Media Insights from Analytics
We have always believed in optimum leverage of the data we accumulate. Data is useless if we are unable to extract information that is relevant to us. Having the right information is important, specially to succeed using social media. You need to understand how to use meaningful social media insights to unlock the real power…
Why does your brand need Analytics and Insights?
Developing branding strategies after being well informed about your user-data ensures a successful campaign for your brand. To enhance your ad reach there are three main parameters including tracking campaigns, tracking web traffic, and tracking customer data. Appac develops customized tracking and insights dashboard as per your business needs. This will help you in scaling…
Everything you need to know about AMP and what it means for your business
What is an AMP – Accelerated Mobile Pages? Everyone who has searched for information online would have encountered an Accelerated Mobile Pages. Google in association with Twitter developed the AMP which is an open-source framework.The Accelerated Mobile Pages aimed to create better, faster experiences on the mobile web. To put it in a crux, AMP…
Mobile-First Design Approach – The future of web design
The hottest topic today in the niche of website design and development is the mobile-first design approach. You probably might have heard about it by now. Are you wondering what is the difference between responsive design and mobile-first design? Here it is in a nutshell. The responsive web design means the website adjusts to any…
Brand survival during coronavirus: How to’s, do’s and don’ts
The coronavirus pandemic has swept the world with chaos and uncertainty. In such testing times, it becomes a challenging task for a brand to thrive and come out of the other end unscathed. The pandemic has undoubtedly taken a toll on the world economy, shrinking pockets of the company’s marketing budget. As digital marketers, one…
7-Step Guide To Earn More Instagram Views For Your Brand
Why Instagram? Instagram has become a rage in the recent past with over 500 million active followers and over 250 million posts every day. The numbers are steadily increasing making it the most happening social media platform. Businesses have grabbed this opportunity to connect and engage with customers. Maintaining an Instagram handle to build brand…