Why Instagram? Instagram has become a rage in the recent past with over 500 million active followers and over 250 million posts every day. The numbers are steadily increasing making it the most happening social media platform. Businesses have grabbed this opportunity to connect and engage with customers. Maintaining an Instagram handle to build brand…

Content marketing is not limited to  blog posts, tweets, and web pages. It is a collaborative effort of social outreach, branding, and positioning of the brand with quality content that is favored by the target audience you want to communicate to. As a digital marketer, you must probably be familiar with the elaborate process of…

Despite being everywhere, the power of copy writing is more in branding and promotions than anywhere else. Copy writing is an essential fragment of your brand identification, brand communication and brand viability. In short, the quality of your brand is determined by the quality of your copy. To make it more evident, the following are…

Years ago branding was defined as distinguishing factor of a company in the form of a name, slogan, sign, symbol or design, or a combination of these elements. But, that’s not the case today. What should you be doing as a brand? Branding is not just about making your target audience choose you over your…

Would you choose the toothpaste that just cleans your teeth or the toothpaste that is genuinely interested in your love life and promises to make your mouth fresher, cleaner and odour free? Probably the latter. Your underlying reason for choosing this brand over the others is that its branding message was personal, reliable and relatable….