Developing branding strategies after being well informed about your user-data ensures a successful campaign for your brand. To enhance your ad reach there are three main parameters including tracking campaigns, tracking web traffic, and tracking customer data. Appac develops customized tracking and insights dashboard as per your business needs. This will help you in scaling…
Everything you need to know about AMP and what it means for your business
What is an AMP – Accelerated Mobile Pages? Everyone who has searched for information online would have encountered an Accelerated Mobile Pages. Google in association with Twitter developed the AMP which is an open-source framework.The Accelerated Mobile Pages aimed to create better, faster experiences on the mobile web. To put it in a crux, AMP…
Mobile-First Design Approach – The future of web design
The hottest topic today in the niche of website design and development is the mobile-first design approach. You probably might have heard about it by now. Are you wondering what is the difference between responsive design and mobile-first design? Here it is in a nutshell. The responsive web design means the website adjusts to any…
Brand survival during coronavirus: How to’s, do’s and don’ts
The coronavirus pandemic has swept the world with chaos and uncertainty. In such testing times, it becomes a challenging task for a brand to thrive and come out of the other end unscathed. The pandemic has undoubtedly taken a toll on the world economy, shrinking pockets of the company’s marketing budget. As digital marketers, one…
7-Step Guide To Earn More Instagram Views For Your Brand
Why Instagram? Instagram has become a rage in the recent past with over 500 million active followers and over 250 million posts every day. The numbers are steadily increasing making it the most happening social media platform. Businesses have grabbed this opportunity to connect and engage with customers. Maintaining an Instagram handle to build brand…
5 Crucial Digital Content Strategies That Can Help You Build Explosive Brand Strength
Content marketing is not limited to blog posts, tweets, and web pages. It is a collaborative effort of social outreach, branding, and positioning of the brand with quality content that is favored by the target audience you want to communicate to. As a digital marketer, you must probably be familiar with the elaborate process of…
Say less, mean more
Despite being everywhere, the power of copy writing is more in branding and promotions than anywhere else. Copy writing is an essential fragment of your brand identification, brand communication and brand viability. In short, the quality of your brand is determined by the quality of your copy. To make it more evident, the following are…
Branding – a good idea?
Years ago branding was defined as distinguishing factor of a company in the form of a name, slogan, sign, symbol or design, or a combination of these elements. But, that’s not the case today. What should you be doing as a brand? Branding is not just about making your target audience choose you over your…
Defining and personifying your brand
Would you choose the toothpaste that just cleans your teeth or the toothpaste that is genuinely interested in your love life and promises to make your mouth fresher, cleaner and odour free? Probably the latter. Your underlying reason for choosing this brand over the others is that its branding message was personal, reliable and relatable….