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What should you be using – Google Ad vs Facebook Ad?

October 14, 2020

In recent times we have come across Google Ads and Facebook Ads often positioned as competitors for the long term. These two platforms are significant to drive your business but it is always advisable to choose the best fit platform for your business.

Why advertising online is essential in today’s world?

It is just because there is a rise in the usage of smartphones and PC’s that most of us spend time online. Thus marketing your brand or business would become easy when you select your targeted audience based on demographic, or niche.

Google AD

Let’s know what is Google Ad and Facebook Ad Google Ad Google Ads, known as Google AdWords, is actually the largest and most popular pay-per-click (PPC) advertising platform. Businesses pay for their advertisements and it appears in the search results on, or other websites through Google’s Search Partners Network.

The supremacy of Google Ads is the Search Network allows the advertisers to showcase their ads to the users who are actively searching for products or services that their business offers.Adwords works on “Keywords”, a specific word or phrases are used in Search Engines entered by Google users, each time when a user clicks on the Ad, the advertiser gets paid for each click.

Overall, the main intent of advertising on Google is to drive new (or existing) customers to your website who are actively looking for the product or service that you provide.

Facebook AD

Facebook Ads are also known as “paid social,” which is advertising on social media. It is more or less similar to Adwords.

Facebook ads appear on different pages such as Newsfeed of Facebook and Instagram, FB messenger, FB Marketplace.

Facebook ads are best if you’re looking to realize brand exposure and new leads.

These ads don’t always entice people to convert, but it is done to make the users follow your page or explore your website.

It’s an excellent way to earn more leads to your business because these ads get people comfortable together with your business.

Difference between Google Ad and Facebook Ad?

The prime difference between Google AdWords and Facebook Ads is that Google AdWords helps you to find new customers for your business, while Facebook Ads help new customers to find you.

Adwords try to reach the right people who are searching for your product where facebook ads help your customer to reach your product or brand. Facebook offers access to a huge audience at a really competitive price.

Which should you be using for your business, Google Ad, or Facebook Ad? What’s your takeaway? Are you ready to give a try in AdWords, Facebook, or both? As we all know these two are advertising platforms, with different search intents and different benefits.

The cost is determined based on your industry and it is relatively affordable. GoogleAds penetrate the Search Audience wherein conversations are far better. Facebook Ads increase your brand pull and reach the specified target audience.The ability of both paid search and paid social could be a remarkably effective advertising strategy.

However, it is vital to understand how best to use each platform for maximum ROI and greater business growth. If you are still in a puzzle to use Google Ad or Facebook Ad advertising platform, Get in touch with us, We provide in and out solutions to all your Digital Marketing problems.