Strategy Development
This is the first step of strategy development which is inclusive of the competitor analysis and keyword analysis. Identify the gap between the target persona and the brand before you step into the strategic part.
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47% of buyers view three to five pieces of content before engaging with a sales rep.
Your customers and your prospects look for valuable content from your business before they take any decision. And this content needs to reach the right audience at the right time with the right channel.
That's where Content Marketing helps!
With a loadster Content Marketing strategy in place, you can boost your website traffic and get more prospects via online marketing channels. The content you display on your website attracts the prospects and look alike audiences - This will eventually increase the brand awareness and create a value in the message that you convey.
What makes your content great?
Content is not just the text that you see on the website or other promotional channels.
As the actual saying goes “Content is king” is one of the major web marketing clichés of our time, getting the right content delivered to the right reader at the right time plays a major role for any business.
The only secret to stand out is to create great content. Everybody wants website traffic, hot leads and even boost conversions. But it all starts with the content as it's the foundation where your target sector consumes the information about your brand through content.
With complete focus only on the results, we drive Content marketing with the targeted approach - we completely rely on a personalised marketing strategy.
Steps involved :This is the first step of strategy development which is inclusive of the competitor analysis and keyword analysis. Identify the gap between the target persona and the brand before you step into the strategic part.
Not every person consumes the same content as the other. So, the content strategy should be fully personalised and embraced! Understand the problems faced by the target group and then step into the solution part of it.
Yes! Now the strategy and competitor battle card is in place, now it's all set to develop content. Like what others do , but in a unique approach. Craft the message and educate the audience - a value driven marketing approach.
Once the content is ready, where do you distribute it? A very crucial question every marketer should ask themselves.The right channel and the right message is very important.
Is my content performing?Which one should I improve? What is working and what is not?These are some of the self-led questions before us.
With the analysis and results, it's high time that you think of optimizing the campaigns and keep the momentum going!.
Do you have a good Content Marketing Strategy?
Let’s make it count to grow your business
Want to discover how Appac can be your Marketing Partner? Lets Talk today!
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