Digital Marketing employs the 5Ds, digital devices, digital platforms, digital media, digital data, and digital technology to establish your online presence and promote your product/service, basically using any device that can connect to the internet. Traditional offline marketing focuses on radio, TV, print and films, while offline marketing focuses on mobile apps, websites, blogs, social media, email, and online content.

Yes! You do not have to replace your traditional marketing efforts with digital ones, but just devise strategies where online campaigns complement your offline campaigns. Also, if you do not use digital marketing strategies your your business will not thrive.

Digital marketers identify your marketing problems and devise relevant strategies to resolve them using multiple digital platforms. This is accomplished through various means like digital marketing strategies, websites, social media management and most importantly SEO. These tools collective will give a measure of your marketing ROI

Digital marketing while promoting your business also ensures better visibility for your product/service on the internet. Digital marketing has proved to be directly proportional to the success of your business. Also, digital marketing takes your brand directly to your end user, because almost 80% of internet traffic today is through mobile phones.

The primary objective of SEO is to increase traffic to the website and thereby increasing search engine ranking of your product, brand, or business. Nothing works to perfection as does website optimisation. In other words, it is the usage of on-page and off-page tactics to ensure that your webpage ranks higher in search engine through appropriate content.

Keywords are the backbone of SEO. They are words and phrases that are strategically placed in your content to make your website search engine friendly. These are specific words that are used by users to search for web pages, images, videos, blogs, vlogs, basically any kind of information on the internet.

To ensure higher ranking in search engines it is important to update your website with fresh content periodically. Fresh content enhances the interaction between your target audience and your website, and subsequently with your product/service Also, as far as SEO is concerned, Google prefers websites that are consistently updated with fresh content. While content should be updated consistently there is no fixed timeline for the same. Whatever suits your strategy, it could be weekly or fortnightly or even monthly, so long as it is up to date.

Blogs and Vlogs are a platform to share content that gives users a better idea about your product/services. They appeal to consumers by providing them with relevant and consistently updated information. They are also the perfect tool for SEO, making sure organic traffic flows to your website. It is important to use blogs on social media diligently. Contact us for more information regarding blogs.

The first and most significant rule when it comes to choosing the right social media platform is active users. The platform with most active users should always be the medium of choice. Facebook, YouTube, Instagram, Twitter, and LinkedIn are the places to be online. Identifying which medium benefits your medium most will depend on your target audience, geographical details, behavioural pattern, relevant content, all this information can help you choose the best social media platform for your business.

No matter how advanced social media marketing is, Email marketing will never be any less important. There are more active email users than social media users and that should answer your question. Email marketing is more private, targeting users individually and thereby giving a personal touch to your campaign.