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- Case Study Vikram Ent
2021
Our association
started
+81.99%
Increase in Social
Media Traffic
+56.97%
Growth in Organic
Traffic
+65.68%
Rise in Google
MyBusiness calls
+58.75%
Increase in website
Traffic.
Vikram ENT Hospital, located in Coimbatore, Tamil Nadu, India, is a renowned hospital specializing in Ear, Nose, and throat (ENT) care. With a team of highly skilled ENT specialists and state-of-the-art equipment, Vikram ENT Hospital offers a comprehensive range of services, including diagnostic evaluations, medical and surgical treatments, and rehabilitation services for patients of all ages. The hospital is committed to delivering personalized care and innovative treatments to address ENT conditions, ensuring optimal outcomes and patient satisfaction. It has been delivering excellence for 55 years and still counting.
The Problem
Vikram ENT Hospital faced several challenges that impeded its growth and effectiveness. Initially, the hospital relied solely on its own earnings, lacking diversified revenue streams. Additionally, it suffered from a complete absence of a digital presence and branding efforts, rendering it virtually invisible in the competitive healthcare landscape. This lack of visibility extended to ineffective communication with its target audience, resulting in missed opportunities to engage potential patients.
- Limited patient outreach: The hospital struggled to effectively reach and engage potential patients, resulting in underutilization of its services and facilities.
- Lack of competitive edge: Without a strong digital presence or branding efforts, Vikram ENT Hospital faced challenges in standing out among competitors in the healthcare industry.
- Ineffective communication with the target audience:The hospital struggled to tailor its messaging and outreach efforts specifically to its target audience, resulting in a lack of resonance and engagement among potential patients seeking ENT care.
The Solution
We collaborated closely with Vikram ENT Hospital, emphasizing the importance of a fully-fledged website for the digital well-being of the brand. With a significant focus on the website and target audience, we introduced several methods to raise awareness and devised effective communication strategies tailored specifically to the target audience. We guided them throughout the process, ensuring that each initiative aligned with their goals and contributed to their overall digital transformation journey.
Digital transformation and branding efforts
Recognizing the importance of a robust digital presence, we revamped their website, created engaging social media profiles, and implemented targeted online marketing campaigns to enhance brand visibility and attract potential patients.
Providing awareness campaigns
We helped them raise awareness about the importance of ENT healthcare and implemented effective marketing strategies to deliver relevant information to the target audience.
Full-fledged website that transformed the journey
From none to many, the website contributed a lot to improving brand awareness and digital presence.
The Result
- Expanded Brand Visibility: Vikram ENT Hospital extended its reach beyond local confines, drawing in a larger audience. Website traffic skyrocketed from minimal to significant monthly visits.
- Huge increase in outpatient Outpatient Enrollments : With a revamped website and improved digital marketing efforts, the hospital started experiencing a phenomenal increase in outpatient records, increasing from just 8 to 60 plus per day.
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