How To Fix A Broken Lead Generation System In 2025

Introduction

“How to get leads for B2B business?” That’s the most common question every B2B business has.

Ok, let’s imagine this: You and your team are spending money on ads, posting on LinkedIn or maybe even Google campaigns. But all you get are leads that ghost you, or they are just not the leads you are looking for.

It’s quite frustrating, right? Getting the clicks but not the client you want. You might even think that lead generation is a scam. And why not! You are spending money but not getting the results.

Maybe the problem is not the lead generation but your system that needs a little tuning. So read on to find out how to fix them.

Why does lead generation go wrong so often?

Let’s talk about your worries. If you are getting:

Clicks but no conversions

Leads that ghost you

A funnel that is giving you leads that you are looking for

Then, you are not alone. Most businesses are doing it wrong due to these 3 major mistakes –

• Not addressing the audience’s needs: Ever tried selling protein shakes to kids? Exactly, you wouldn’t…because they are not for them. And that’s why it is really important to know and scrutinise your target audience and address their pain points.
• Not using the right channel: Running health drink ads on LinkedIn? Your target audience might not even be there. Find out where your target audience are usually (Instagram, YouTube, and LinkedIn) and then run your ads there.
• 80% of B2B leads drop off without follow-up” Intele Mark
• Not following up: You’ve got the leads… But are you following up with them? Without proper lead nurturing, all your efforts might go down the dustbin.

Where are you going wrong?

Why Your Google Ads (and Other Channels) Aren’t Working

“I’m Getting Clicks, But No Leads!”

The most common problem – I have traffic but no conversions. This usually means:

Your landing page is like the terms & conditions (You just don’t read them).

Your offer is vague (“Download our eBook!” vs. “Get our 7-Step Lead Gen Checklist”).

You’re targeting “interested” people, not serious buyers.

My Leads Are Low-Quality!

If your leads vanish after one email, you’re not attracting the decision-makers.

100 unqualified leads < 5 perfect-fit leads. Always prioritize quality. Find which leads are perfect for your business and pick the most ideal ones among them.

Fix: Qualify leads before they enter your funnel. Use LinkedIn ads, targeted content, and strong CTAs that repel time-wasters.

My Leads Are Not Converting

You just mail them and leave it at that. No follow-up or engagement with them.

Most sales happen after 5+ touches. If you give up after one email, you’re losing 80% of potential deals. Don’t forget to engage with them on a regular basis to land the client.

And to top it off, you don’t need 17 channels, a fancy chatbot, and a viral social media strategy. Master one channel first, then expand.

How To Fix Your Lead Generation System? (+ 2 bonus tips)

Now that you know where you might be wrong, let’s get them fixed. Here are 5 foolproof B2B lead generation strategies to make your average B2B lead generation system into a super-duper system that brings you money.

Understand Your Target Audience (Like they are your BFF)

Targeting general audiences equals generic leads.

But how to break away from that? It’s simple! Sit back and identify your target audience and build the ICP (Ideal Customer Profile). Understand their pain points and frustrations and directly talk about it.

Bonus tip: Use LinkedIn Sales Navigator to research your ideal clients.

Optimising Lead Magnet

Your lead magnets must convince the audience to download them. They can be free resources like templates, guides, and e-books.

Optimise your website, social media and content with keywords and these free downloadable resources to get quality leads.

Use Multi-Channels (Your Customers are Anywhere and Everywhere)

Just like the proverb says, “Don’t put all the eggs in one basket.” Instead, diversify with multiple channels for a wider reach. Here’s what you can try:

• Google Ads: Great for intent-based leads.
• LinkedIn: Perfect for hyper-targeted B2B outreach.
• YouTube: Underrated for building trust.
• Email: Still king for nurturing.

Bonus tip: Repurpose your content. A LinkedIn post can be turned into a YouTube script, which can also be used as an email marketing series.

Lead Scoring to Segregate Leads

Not all leads are looking to become your customer. Some are just browsing through. Use different metrics to determine which leads have higher chances of converting.

• How much are they engaged? (Did they open links or ask questions)
• How much information have they shared? (If they are interested)
• How close are they to your ICP?

Score your leads and work on hot leads and not the cold ones.

Track and Measure Your Metrics

If you’re not measuring:

Which channels bring the best leads?

Which ads convert?

You’re basically just guessing. Use CRM data and Google Analytics to see what’s actually working. And then, start working on building it right.

Just fix these up, and you will be back on track in no time!

Conclusion: What’s Your Next Move?

Lead generation is a simple thing. It is not about getting more, but about getting better leads. All it takes is just a few changes in strategies, understanding your target audience better, optimising your lead magnets and using automation to get high-quality leads. A high-quality lead that actually converts.

If you are tired of the guessing work and want to get your hands and mind free from this, reach out to Appac Media today! We are here to help B2B businesses like you with lead generation.

Are you ready to get a high-quality sales funnel for your business? Book a strategy call with us now!