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Appac

About Us

Born in Coimbatore, Built to Global Standards. B2B digital growth partner for Manufacturing and Healthcare

Overview
Certificates
Awards
Our Journey
Leadership Team
Our Team
Vision & Mission
Join our Team

We solve Real Problems, Not just Marketing ones.

Close the gap between a market challenge and its opportunity, where it counts most.

20+ years in Industry. 10+ years building Appac. More to come...

Building India's First Integrated B2B Digital Growth System. Two decades across print, digital, broadcast, on-air, and on-ground media: Network18, Hindustan Times, and IndiaMART. Every chapter taught me the same thing. B2B companies deserve better from their digital ecosystem.

Better clarity. Better alignment. Better outcomes. So we didn't start Appac to add another vendor to the mix. Started it to remove the need for three.

Most brands pay three vendors and get one result. Confusion. No unified data. No shared strategy. No one is accountable when the pipeline runs dry. Appac fixes that: Marketing. Technology. Design. AI. One system. One window into truth.

Marketing stays a cost center. Without end-to-end attribution, You can't optimize what you can't measure. When these work together, growth stops being hopeful. It becomes measurable.

Balakrishnan Shanmugam

Founder & CEO, Appac Media

Balakrishnan Shanmugam Founder and CEO of Appac Media

Certifications and Institutional Standing

Certified. Recognised. Accountable.

Enterprise-grade standards, independently verified - and the institutional standing to back every engagement. This is the bar we set. And the one we deliver against.

Certified By

Enterprise-Grade Process

Quality and security standards, Independently Certified.

Member Of

Institutional Standing

Recognised by India's leading industry bodies.

Certifications & Members

ISO 9001 -2015
Certified

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ISO/IEC 27001:2022
Certified

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Member of Confederation of
Indian Industry

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Member of The Indian Chamber of Commerce and Industry

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Member of NASSCOM

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Awards & Recognitions

Rotary - Service Above Self Award

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500 Miler - Client Appreciation Award

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Run for Little Hearts - Media Partner 2023

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Run for Little Hearts - Media Partner 2024

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Run for Little Hearts - Media Partner 2025

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Adclub Coimbatore - Service Excellence Award

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Our Journey so far

We didn't start with an advantage. We started with a conviction: the client's growth comes first. Held it through every market shift. Refined it, year after year. Growth isn't sprinted. It is achieved by running one steady mile at a time.

1 / 7

Appac Brain Child was Born

2017 Milestone

2017

Appac Brain Child was Born

One studio. One belief - Marketing, Technology, and Design should work as one team, not three vendors.

Google Partner and Meta Business Partner

2019 Milestone

2019

Google Partner and Meta Business Partner

Certified in performance marketing. From here, we started measuring results, not mere activity.

100+ active clients across Pan India

2020 Milestone

2020

100+ active clients across Pan India

We went deep dive, not wide. Manufacturing & Healthcare became our Home Ground and Go-to Sectors.

Web, App, and Cloud Engineering - Built in-house

2022 Milestone

2022

Web, App, and Cloud Engineering - Built in-house

We stopped outsourcing. One team now builds and runs Design, Technology, Marketing & Cloud end-to-end.

AI & Intelligence becomes our fourth Discipline

2024 Milestone

2024

AI & Intelligence becomes our fourth Discipline

Customers now ask AI before they ask you. We started measuring AI intelligence before the market noticed. Early Start.

ISO 27001:2022 certification

2025 Milestone

2025

ISO 9001 and ISO 27001:2022 certified.

Enterprise-grade quality and Data security, Certified. Key vital checks large institutions and buyers gauge before they associate. Now a NASSCOM and CII member.

Four disciplines. One system

2026 Milestone

2026

Four disciplines. One system

150+ clients. 2,000+ projects. One connected system. Not three disconnected vendors.

Leadership Team

Behind every engagement is a team that has worked inside the same problems our clients face. Not theory - real operator experience.

Balakrishnan Shanmugam, Founder & CEO at Appac Media

Balakrishnan Shanmugam

Founder & CEO

Arun, Technical Director at Appac Media

Arun

Technical Director

Mohanraj, Digital Head at Appac Media

Mohanraj

Digital Head

Ramkumar, Design Head at Appac Media

Ramkumar

Design Head

We don't employ people. We empower people.

The Biggest equity gain in this Generation is to invest in your team. Empower them and keep them Fertile.

Our Vision and Mission

OUR

Vision

To be the Growth Partner that Manufacturing, Healthcare and B2B companies trust to become the leaders of their Industry.

We see a market where digital stops being a cost to justify and becomes an engine of compounding growth. In this market, the businesses that build the economy finally have one partner accountable for the result. When they grow, the economy grows with them.

OUR

Mission

We close the gap between Market challenge and Business opportunity.

By running marketing, technology, design, and AI as one accountable system One team, One strategy, one P&L. We turn digital investment into measurable client growth. Built on integrity. Proven by results.

Looking to join our team at Appac? You can find out about our openings on our Careers page

We’re very proud of the expertise and enthusiasm of every one in our team and have nurtured a fun, open and collaborative environment for them to work and learn.

We also accept speculative CVs and would never miss the opportunity to meet someone great; even if we’re not currently advertising, feel free to send your details over to info@appacmedia.com and we’ll be sure to take a look. Just one thing... no recruitment agents please.

Apply Now

01

Ownership over attendance

We need you to deliver, not just show up. We trust our team to own their work - flexible, outcome-driven, and results-focused.

02

Direct client exposure

Every team member gets direct client interaction - you see the problem, you own the solution, you experience the impact first-hand.

03

Learning budget that matters

Courses, certifications, and tools. The skills you build here follow you for life - we invest in your growth, not just the project at hand.

Tell us how can we assist you?

We are always happy to answer any questions!