Cookie Policy
How we use cookies and how you can control them
This Cookie Policy explains how Appac Media uses cookies and similar technologies on this website.
It should be read alongside our Privacy Policy. Non-essential cookies are set only after you give consent through our cookie banner, and you can change or withdraw that consent at any time.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to provide information to site owners. Similar technologies such as local storage are covered by this policy too.
Cookie Categories
Strictly Necessary - These cookies are needed for essential website functions, such as saving your cookie choices and protecting forms from spam. Google reCAPTCHA may also be used to protect our forms. The cookies and data it uses depend on how it is set up.
Analytics - Help us understand how visitors use the site so we can improve it. We use Google Analytics (through Google Tag Manager), Microsoft Clarity, and Ahrefs Analytics. Set only with your consent.
Advertising & Targeting - Used to measure and personalise advertising, delivered through Google Tag Manager. Set only with your consent.
Cookies We Use
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| cookie_consent, analytics, marketing, appac_consent, appac-cookie-consent | Appac Media | Store your cookie choice, its date and the policy version. | 30 days | Necessary |
| _GRECAPTCHA | Google (reCAPTCHA) | Protects our forms from spam and automated abuse. | ~6 months | Necessary |
| _ga, _ga_* | Google Analytics (via GTM) | Distinguishes visitors to measure site usage. | 2 years | Analytics |
| _gid | Google Analytics (via GTM) | Distinguishes visitors over a short window. | 24 hours | Analytics |
| _gat, _dc_gtm_* | Google Analytics (via GTM) | Throttles the request rate to Google servers. | 1 minute | Analytics |
| _clck, _clsk, CLID, ANONCHK, MR, MUID, SM | Microsoft Clarity | Website usage analytics, session recordings, and related Microsoft service functions | Microsoft Clarity | Session replay and heatmaps to understand how pages are used. | Varies by cookie and configuration | Analytics |
| analytics.js | Ahrefs Analytics | Helps us understand website traffic | Depends on configuration | Per Ahrefs | Analytics |
| _gcl_au | Google Ads (via GTM) | Attributes conversions to advertising campaigns. | 90 days | Advertising |
| VISITOR_INFO1_LIVE, YSC, VISITOR_PRIVACY_METADATA | YouTube | Set only if you play an embedded video, which loads via the privacy-enhanced youtube-nocookie.com domain. | Session – 6 months | Advertising |
In compliance with data protection and privacy laws, at Appac Media we ensure that we will follow:
Transparency about cookies and tracking
Explain the analytics and advertising technologies used on our website, such as Google Analytics, Microsoft Clarity, Ahrefs, Google Ads and other third-party consent. The purposes and the type of information that they collect will be described.
Consent for non-essential technologies
Configure our cookie consent banner and Google Tag Manager settings so that non-essential analytics and advertising technologies are not activated before the visitor provides consent, wherever consent is required by applicable law.
Privacy Policy Transparency
Ensure our Privacy Policy explains the personal data we collect, the purposes for which it is processed, the relevant third-party service providers, applicable retention practices, and how individuals can exercise their privacy rights or contact us with questions.
Website Testing and Maintenance
Periodically test our website to verify that cookie behaviour, consent settings, tracking scripts, and data collection practices match the statements made in our Cookie Policy and Privacy Policy. Update these policies when our technologies or practices change.
Ongoing Review of Our Privacy Practices
Review our website privacy practices periodically to account for changes in applicable laws, regulatory guidance, and the technologies used on our website.
Managing & Withdrawing Consent
You can change or withdraw your consent at any time — it is as easy to withdraw as it was to give. Use the control (also available in the site footer) to update your choices. When you withdraw analytics or advertising consent, the related cookies are cleared from your browser.
You can also block or delete cookies through your browser settings. Doing so may affect how parts of the site work.
We store a record of your choice together with its date and the policy version. If this policy changes materially, the banner is shown again so you can review your choice.
Grievance Redressal
For any questions about this policy, or to exercise your rights over your personal data, contact our Grievance Officer:
Appac Mediatech Pvt. Ltd.
Email: info@appacmedia.com
Phone: +91 63698 17844