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Appac

Why Choose Us

Most companies don't have a marketing problem. They have a vendor coordination problem.

Most companies don't have a Marketing problem.

They have a vendor coordination problem - three to five agencies, none sharing data, strategy, or accountability.

Appac is one integrated growth system, built by operators who have run a P&L, not just a campaign.

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90%

Client Retention

9 of 10 Clients stay

7+Yrs

Avg. Client Partnership

13:1

Client ROAS vs.

3:1 Industry Standard

100%

In-House Delivery

No Subcontracting

The Problem

The typical B2B company in 2026 runs three to five separate digital vendors - one for SEO, one for ads, one for content, sometimes a fourth for analytics. When none of them share data,

Your tools don't talk to each other. Every report needs three sources – none agree. Data lives in silos, and no one has a complete picture of what's working

Three agencies = three timelines, three briefing cycles, three sets of excuses. Every campaign takes 2–3× longer than it should because of coordination overhead.

Without unified attribution, you cannot optimise what you cannot measure. Marketing spend remains a cost centre, not an investment with trackable returns.

Ads don't match the website. Website doesn't reflect the brand. There is no funnel automation connecting awareness to conversion.

AI-powered search engines (ChatGPT, Gemini, and Perplexity) are reshaping B2B discovery. Most vendors treat AI visibility as an afterthought – or ignore it entirely.

What gets measured gets managed. What doesn't get used gets wasted.

Appac team collaborating around a laptop on a digital strategy project
Our team brings a wealth of expertise to every project.
Appac team member presenting digital marketing strategy in a meeting
Our team brings a wealth of expertise to every project.
Appac team member discussing project execution with the team
Our team brings a wealth of expertise to every project.

The System Advantage

Growth comes from connected infrastructure, Not campaigns. Here's what changed when We built the system. One integrated system. Four Disciplines. Real Outcomes.

Before Appac

What most B2B companies live with

  • Orange Wrong3 agencies, 3 dashboards, 0 connections
  • Orange WrongDisconnected data across Departments
  • Orange WrongNo single owner of Strategy
  • Orange WrongAI bolted on as an afterthought
  • Orange WrongSlow briefs, slow Campaigns
  • Orange WrongBrand inconsistency across Channels
  • Orange WrongMultiple high-cost retainers
With Appac

What one integrated system delivers.

  • Green TickOne System. One Dashboard. One Window
  • Green TickUnified attribution across all Channels
  • Green TickSingle point of Strategic accountability
  • Green TickAI built into infrastructure from day one
  • Green TickFaster execution through shared context
  • Green TickConsistent Voice, Visual, and Message
  • Green TickIntegrated pricing, Zero duplication

Numbers don't pitch. They prove.

Verified results from named engagements across manufacturing and healthcare and every performance standard we commit to, placed beside the market average.

80%+

BFW - Average Sales Closures

Navigation optimisation, layout hierarchy and page load performance. Improved structure for both user experience and search-engine crawlability.

View Casestudy

82.8%+

Craftsman Storage - Organic traffic

A website redesigned for better digital experience for industrial buyers. LinkedIn and search ads, retargeting high-intent visitors and continuous tracking.

View Casestudy

157%+

GKNM Hospital - Organic traffic

Modern UI/UX with enhanced navigation and user-friendliness. Optimisation of core department pages with structured content, meta tags and schema markup.

View Casestudy

Why do Customers prefer us?

Every discipline shares data, strategy, and accountability. No finger-pointing between vendors. One P&L for your entire digital growth.

Not a startup learning on your budget. Two decades of pattern recognition across manufacturing, healthcare, engineering, and more.

Attribution and analytics built into infrastructure from the start not retrofitted after campaigns fail to justify themselves.

ISO 9001:2015 and ISO 27001:2022 Certified. Google & Meta Business Partner, NASSCOM & CII member.

AI-first architecture embedded from day one - AEO and GEO are not add-ons. Schema markup, structured FAQ, and NLP-friendly content built to increase brand citations AI engines

No subcontracting. 30+ team members across marketing, design, technology, and Al all under one roof.

Team reviewing business strategy and project execution

How We Start Every Engagement

No drawn-out pitch cycle. From the first call to kickoff in about two weeks, it starts with a free audit, not a contract.

Discovery Call

Day 01 - 02

Discovery Call

30-minute call with Team. Current stack, growth goals, where the leaks are. No slide deck.

01
Diagnostic & Audit

Day 03 - 05

Diagnostic & Audit

Free digital audit of your current stack. Delivered as a 4-page report with specific, actionable findings.

02
Scope Proposal

Day 06 - 10

Scope Proposal

Written engagement scope with tier, deliverables, KPIs, and timeline. Two rounds of revisions included.

03
Contract & Kickoff

Day 10 - 15

Contract & Kickoff

MSA signed, kickoff scheduled. Week 1 of the engagement starts the following Monday - not the following month.

04

12 Month Roadmap

How We start every client engagement , Our Full Funnel Approach and Road Map

Month

1

Foundation

  • Full website & technical SEO audit
  • Keyword + content gap mapping
  • AI readiness baseline (LLM citations)
  • Brand positioning workshop
  • Competitor benchmark deep-dive
  • GA4 + GTM + Search Console setup

Baseline Locked

Month

2-3

Build

  • On-page optimisation across pages
  • Schema + structured data deployed
  • AEO + GEO content structuring
  • Social calendar live (LinkedIn-first)
  • Google + LinkedIn ad campaigns started
  • Demand gen playbook activated

Infrastructure live

Month

4-6

Scale

  • Authority building + thought leadership
  • AI visibility monitoring (4 LLMs)
  • Paid campaign optimisation (A/B)
  • Content scaled to 4-8 posts / month
  • Quarterly strategy review #1
  • ABM pilot for top accounts

5 - 10 % MoM Organic Growth

Month

7-12

Dominate

  • Advanced GEO across all major LLMs
  • Continuous generative engine testing
  • Competitive displacement campaigns
  • ABM scaling + nurture sequences
  • Closed-loop CRM attribution
  • Quarterly strategy review #2 + #3

3:1+ ROAS 10% CPL ↓ QoQ

Appac vs Market

The typical B2B company in 2026 runs three to five separate digital vendors B2B company in 2026 runs three to five separate digital vendors

The StandardsDescriptionAppacMarket

Organic Traffic growth

Month on month · higher is better
Three-layer SEO: traditional + AEO + GEO
5-10%
MoM
2-3%
MoM

Google Ads ROAS

Return on ad spend · higher is better
A/B testing, negative keywords, smart bidding
> 3:1
> 2:1

Client Retention

Annual · higher is better
One system means one accountable partner
90%+
60-70%

Website Performance

Load speed (LCP) · faster is better
A direct Google ranking signal; contractual build target
< 2.5s
< 4-6s

AI Engines Tracked

Share-of-answer monitoring · more is better
ChatGPT · Gemini · Perplexity · Claude, reported monthly
4
Engines
0 - 1
Engines

Tell us how can we assist you?

We are always happy to answer any questions!

let's connect
projectsupport@appacmedia.com info@appacmedia.com