Craftsman Storage Systems
Elevating Craftsman's visibility through strategic digital marketing
www.craftsmanstorage.com
Client
Craftsman Storage Systems
Industry
Storage Solution Manufacturing
Services
Web redesign, SEO, email and performance campaigns
Partnership Since
2018
From visibility to value.
Increase in organic growth traffic
Increase in social media traffic
Increase in average sales closures
Craftsman Storage Systems
a division of Craftsman Automation, is a leading provider of industrial and warehouse storage solutions. They serve various industries with manufacturing, warehouse and storage solutions across India. Their products are designed, manufactured and installed in-house. Therefore, Craftsman operates as an engineering-led, full-spectrum storage and automation company.
We created a comprehensive digital roadmap that focuses on accelerating conversion velocity, enhancing brand perception, and increasing lead conversions through a multichannel digital marketing approach.
Clear and outcome - oriented.
Craftsman Storage Systems were clear with their goals. They wanted to:
Redesign the website to be modern, mobile-first, and industry-appropriate.
Increase organic visibility and keyword rankings for industrial storage and warehouse-related searches.
Build a stronger social-media and ad strategy to generate qualified leads.
Launch targeted email marketing to nurture and convert industrial prospects.
Challenges
Before collaborating with Appac Media, Craftsman faced multiple roadblocks:
Weak navigation on existing website
Poor design and limited responsiveness on mobile devices.
Minimal enquires despite strong online performance
No engagements or conversions with campaigns
No reflection of Craftsman’s industrial expertise or product range
Our Strategy
Pillar 01
Website Redesign & Optimization
Appac, with our well-equipped team, redesigned the website with a mobile-first, user-friendly and conversion-focused design for Craftsman's website.
Pillar 02
SEO & Content Strategy
With the foundation for the website in place, we implemented an SEO-driven strategy to enhance discoverability and rank high-intent keywords.
Appac's approach included targeted keyword research for industrial storage, racking solutions and warehouse optimisation.
We also worked on meta tags, structured data, and interlinking for improved search visibility.
Pillar 03
Performance Marketing Campaigns
To enhance organic growth, Appac created targeted performance campaigns across Google Ads and LinkedIn.
These campaigns were targeted towards key industrial decision-makers and warehouse managers actively seeking storage solutions.
Pillar 04
Email Campaigns & Retention Marketing
Appac implemented an email automation strategy to engage with potential clients and existing partners.
This included monthly newsletters, highlighting product innovations and industry trends, keeping the audience informed and connected.
What did we implement?
- ✓
A website redesigned for better digital experience for industrial buyers
- ✓
LinkedIn and search ads, retargeting high-intent visitors and continuous tracking.
- ✓
Created region-focused content and monitored organic performance.
- ✓
Automated follow-ups, personalised outreach, boosted brand recall and nurtured relationships.
A platform for Craftsman built for better digital experience, enhancing the buying journey
Multi-channel digital approach, enhancing brand perception through redesign, SEO and campaigns
Traffic turned into tangible outcomes.
Our focused strategies helped enhance the buyer's journey, build trust, and deliver measurable business growth, proving that even traditional B2B industries can achieve rapid success through digital enhancements.
KPI
Growth Achieved
Organic Traffic
+82.8%
Social Media Traffic
+250%
Average Sales Closures
+75.1%
What were we able to achieve?
- ✓
Digital brand authority
- ✓
Website enquiries and lead flow from qualified buyers
- ✓
LinkedIn presence with 0 → 2,000 organic followers
- ✓
Client retention through consistent email and content marketing
Looking for a digital transformation for your manufacturing brand?
Click here to grow your digital future with Appac
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