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Reducing the Customer Journey Time with a results -driven marketing approach and digital strategies.
www.craftsmanstorage.com
Case Study
2018
Our association
started
+60%
Increase in Organic
Growth Traffic
+139.7%
Increase in Social
Media Traffic
+65.4%
Increase in Average
Sales Closure
Craftsman Storage Systems is a leading provider of innovative industrial and warehouse storage solutions, serving the manufacturing, logistics, and warehousing sectors across India.
With a focused goal to align its digital presence and its market leadership, Appac Media executed a powerful blend of website redesign, SEO optimization, performance marketing, and email automation — designed to attract and convert high-intent industrial buyers.
Goals
Craftsman Storage Systems wanted to:
- Redesign the website to be modern, mobile-first, and industry-appropriate.
- Increase organic visibility and keyword rankings for industrial storage and warehouse-related searches.
- Build a stronger social-media and ad strategy to generate qualified leads.
- Launch targeted email marketing to nurture and convert industrial prospects.
The Results
A +60% increase in organic traffic, a +150% surge in social media engagement, and a +50% improvement in sales conversions. Today, Craftsman Storage Systems stands as a digitally empowered industrial brand, setting new benchmarks in industrial marketing and online growth.
Challenges
Before collaborating with Appac Media, Craftsman faced multiple roadblocks:
- The existing website had weak navigation, poor design, and limited responsiveness on mobile devices.
- The brand received minimal inquiries despite strong offline performance.
- Existing campaigns didn’t generate engagement or conversions.
- The digital presence did not reflect Craftsman’s industrial expertise or product range.
Our Strategy
Appac Media designed a comprehensive digital roadmap that focused on reducing customer journey time, improving brand perception, and boosting lead conversions through a multi-channel digital approach.
1
- We began by reimagining Craftsman’s website with a mobile-first, user-friendly, and conversion-focused design.
- Our goal was to showcase their technical capabilities while creating a faster, more intuitive digital experience for industrial buyers.
3
- To complement organic growth, we executed targeted performance campaigns across Google Ads and LinkedIn. These campaigns were aimed at reaching key industrial decision-makers and warehouse managers actively seeking storage solutions.
- Campaigns included search and LinkedIn ads targeting procurement and logistics professionals, retargeting high-intent visitors, and continuous tracking to optimize cost-per-lead and campaign performance.
2
- With the website foundation in place, we implemented an SEO-driven content strategy to boost discoverability and rank for high-intent keywords. Our approach included targeted keyword research for industrial storage, racking solutions, and warehouse optimization, along with meta tag optimization, structured data, and interlinking for improved search visibility.
- We created region-focused content to attract manufacturing and logistics clients and monitored organic performance to stabilize rankings within 45 days.
4
- We implemented an email automation strategy to engage potential clients and existing partners. This included monthly newsletters highlighting product innovations and industry trends, keeping the audience informed and connected.
- Automated follow-ups and custom segmented lists enabled personalized outreach, driving lead re-engagement. The initiative boosted brand recall and nurtured relationships through consistent communication.
1
- We began by reimagining Craftsman’s website with a mobile-first, user-friendly, and conversion-focused design.
- Our goal was to showcase their technical capabilities while creating a faster, more intuitive digital experience for industrial buyers.
2
- With the website foundation in place, we implemented an SEO-driven content strategy to boost discoverability and rank for high-intent keywords. Our approach included targeted keyword research for industrial storage, racking solutions, and warehouse optimization, along with meta tag optimization, structured data, and interlinking for improved search visibility.
- We created region-focused content to attract manufacturing and logistics clients and monitored organic performance to stabilize rankings within 45 days.
3
- To complement organic growth, we executed targeted performance campaigns across Google Ads and LinkedIn. These campaigns were aimed at reaching key industrial decision-makers and warehouse managers actively seeking storage solutions.
- Campaigns included search and LinkedIn ads targeting procurement and logistics professionals, retargeting high-intent visitors, and continuous tracking to optimize cost-per-lead and campaign performance.
4
- We implemented an email automation strategy to engage potential clients and existing partners. This included monthly newsletters highlighting product innovations and industry trends, keeping the audience informed and connected.
- Automated follow-ups and custom segmented lists enabled personalized outreach, driving lead re-engagement. The initiative boosted brand recall and nurtured relationships through consistent communication.
The Result
| Performance Metric | Result |
|---|---|
| Organic Traffic | +60% |
| Social Media Engagement | +150% |
| Average Sales Closure Rate | +50% |
Our Results
- Enhanced digital brand authority within the industrial and manufacturing segments.
- Increased website inquiries and lead flow from qualified buyers.
- Stronger LinkedIn presence with 0 → 2,000 organic followers in a short period.
- Improved client retention through consistent email and content marketing.
Appac Media’s focused strategy helped shorten the buyer journey, build trust, and deliver measurable business growth — proving that even traditional B2B industries can achieve rapid success through digital transformation.
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