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Case Study: Falcon Toolings Building a Strong Digital Foundation through Website & SEO
www.falcontoolings.com
Case Study
2018
Our Association
started
62%
Increase in
Website Traffic
30%
Increase in Social Media
Traffic
20%
Growth in Organic
Traffic.
Falcon Toolings Pvt. Ltd. is one of India’s leading manufacturers and exporters of high-precision CNC tool holders, spindle tooling, and machine accessories. With a customer-centric approach and a focus on continuous improvement, Falcon Toolings continues to be a trusted partner for businesses seeking top-notch tooling solutions to drive their success.
Appac Media built Falcon’s online presence from the ground up — creating a high-performance website, implementing SEO optimization, and establishing a consistent digital identity that helped the brand connect with industrial buyers globally.
Goal
Falcon Toolings aimed to:
- Build a mobile-friendly, SEO-ready website to represent its product portfolio.
- Achieve higher visibility through strategic keyword optimization.
- Reach relevant industrial buyers and distributors across India and overseas.
- Create a sustainable lead flow system through better digital engagement.
The Result
The result? A +62 % increase in website traffic, +30 % boost in social-media reach, and +20 % growth in organic visibility, setting the stage for long-term B2B success.
Challenges
Before collaborating with Appac Media, Falcon Toolings faced major digital challenges:
- No corporate website, resulting in near-zero online discoverability.
- Difficulty reaching target audiences across competitive manufacturing markets.
- Lack of lead-generation mechanisms or digital touchpoints for engagement.
- No search visibility or keyword ranking, limiting brand recall and inquiries.
Our Strategy
Appac Media implemented a complete digital transformation plan — focusing on creating a digital-first ecosystem that would reflect Falcon’s manufacturing precision and market credibility.
1
- Built a corporate website from scratch, designed to showcase Falcon’s high-precision tooling range with clear navigation and intuitive UI. The site was optimized for mobile users and structured to drive inquiries effortlessly.
- Each product category was organized with detailed content and visuals, reinforcing Falcon’s engineering reliability and making it easy for B2B buyers to explore solutions.
3
- Conducted industrial keyword research focusing on “CNC tool holders,” “spindle tooling,” and “machine tool accessories,” improving visibility for high-intent search terms.
- Implemented on-page and technical SEO best practices — meta data, schema, and internal linking — resulting in stronger rankings and improved crawl efficiency.
2
- Created and optimized Falcon’s presence across Google, LinkedIn, and other industrial directories, ensuring brand consistency and better discoverability in B2B search results.
- Developed brand-aligned visuals and copy that highlighted Falcon’s precision, innovation, and service excellence, positioning it as a dependable partner for manufacturing firms.
4
- Integrated strategic CTAs and inquiry forms to capture leads from across industries like automotive, aerospace, and manufacturing.
- Used analytics tracking and user-behaviour insights to refine pages and improve conversion flow, building a consistent pipeline of qualified leads.
1
- Built a corporate website from scratch, designed to showcase Falcon’s high-precision tooling range with clear navigation and intuitive UI. The site was optimized for mobile users and structured to drive inquiries effortlessly.
- Each product category was organized with detailed content and visuals, reinforcing Falcon’s engineering reliability and making it easy for B2B buyers to explore solutions.
2
- Created and optimized Falcon’s presence across Google, LinkedIn, and other industrial directories, ensuring brand consistency and better discoverability in B2B search results.
- Developed brand-aligned visuals and copy that highlighted Falcon’s precision, innovation, and service excellence, positioning it as a dependable partner for manufacturing firms.
3
- Conducted industrial keyword research focusing on “CNC tool holders,” “spindle tooling,” and “machine tool accessories,” improving visibility for high-intent search terms.
- Implemented on-page and technical SEO best practices — meta data, schema, and internal linking — resulting in stronger rankings and improved crawl efficiency.
4
- Integrated strategic CTAs and inquiry forms to capture leads from across industries like automotive, aerospace, and manufacturing.
- Used analytics tracking and user-behaviour insights to refine pages and improve conversion flow, building a consistent pipeline of qualified leads.
The Result
| KPI | Growth Achieved |
|---|---|
| Website Traffic | +62% |
| Social Media Engagement | +30% |
| Organic Traffic | +20% |
- Built Falcon’s digital presence from scratch, including web and SEO foundations.
- Improved keyword rankings and website visibility within four months.
- Strengthened brand recognition among industrial buyers and distributors.
- Created a sustained lead-generation framework for consistent business growth.
Through a strong combination of web development, SEO strategy, and digital branding, Appac Media helped Falcon Toolings evolve from having no digital footprint to becoming a visible and trusted industrial brand.
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