Carl Stahl Craftsman
Building Carl Stahl a high-performing digital ecosystem
www.carlstahlcraftsman.com
Client
Carl Stahl Craftsman
Industry
Lifting Solutions Manufacturing
Services
Web Revamp, SEO, CRM Integration.
Partnership Since
2021
From visibility to value.
Increase in Website Traffic
Increase in Organic Traffic
Increase in Social Media Traffic
Carl Stahl Craftsman
is one of India’s trusted manufacturers of lifting and material-handling equipment. They cater to various industrial sectors such as automotives, foundries, warehousing and logistics.
We collaborated with Carl Stahl to enhance its digital presence and achieve measurable online growth. This collaboration paved the way for a comprehensive digital transformation strategy.
Clear and outcome - oriented.
Carl Stahl was very clear with their objectives:
Website revamp to reflect engineering and technical depth
Improve search visibility and organic traffic
Strengthen social media reach and brand consistency across platforms
Streamline lead management with CRM tools
Challenges
Carl Stahl encountered several digital challenges limiting its market impact and online growth.
Modern user experience for existing website, slow load times
Less optimisation for mobile or search engines
Weak keyword ranking, less search visibility and lack of online brand discovery
Minimal engagement and activity across social media platforms
Absence of an integrated CRM and tracking system
Our Strategy
Pillar 01
Website Revamp & Optimization
Entire website revamp with modern, responsive and conversion-focused design, showcasing product categories and technical specifications.
Pillar 02
SEO and Content
Detailed keyword research with targeted keywords (lifting equipment, crane systems) and other industry-related keywords.
On page SEO: meta tags, structured data markup, and optimised headings. Technical content and case-driven pages for authority building
Pillar 03
Performance & Social Media
Content and ad strategy on LinkedIn and Google. Campaigns highlighting engineering precision, industry insights, success stories
Pillar 04
Lead Management via CRM Integration
We implemented a custom CRM integration with efficient lead nurturing, enabling the sales team to track conversations, analyse performance, and improve closure rates.
What did we implement?
- ✓
A new platform that showcased product categories, technical details, and applications
- ✓
Weekly posts on brand, product, and industry topics and building an active follower base to grow social reach organically.
- ✓
Technical content and case study pages to support authority building.
- ✓
Improved interlinking and crawl depth for seamless site indexing.
- ✓
Enabled the sales team to track conversations, analyse performance, and improve closure rates with CRM integration.
A platform to strengthen Carl Stahl's digital visibility and showcase its engineering excellence
Modern website revamp, SEO strategies and CRM integration
Traffic turned into tangible outcomes.
Carl Stahl’s collaboration with Appac helped achieve measurable growth in visibility, enquiries, and customer engagement. This set a new benchmark for digital excellence in B2B industries.
KPI
Growth Achieved
Website Traffic
+130%
Organic Traffic
+112%
Social Media Traffic
+92%
What were we able to achieve?
- ✓
Clarity and navigation with website optimisation Digital brand authority
- ✓
Conversion-focused design for the brand's engineering excellence.
- ✓
Interlinking and crawl depth for seamless site indexing.
- ✓
Strengthen digital visibility across search engines and social media.
- ✓
Increased website engagement and qualified enquiries from industrial buyers.
- ✓
Improved brand perception as a technology-driven, innovative leader.
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