JS Auto Cast (a unit of Bharat Forge)

Accelerating the Customer Journey with Strategic Digital Marketing and Al-Driven Results.

www.jsautocast.com

By the numbers

Overview

Goals

Challenges

Our Strategy

The Build

The Result

More Work

Client

JS Auto Cast (a unit of Bharat Forge)

Industry

Casting Manufacturing

Services

Web revamp, SEO, Product Marketing

Partnership Since

2021

From visibility to value.

+36%

Increase in Website Traffic

+42%

Increase in Social Media Engagement

+17%

Increase in Organic Traffic

JS Auto Cast (a unit of Bharat Forge)

JS Auto Cast is a globally recognised manufacturer and exporter specialising in precision-engineered castings and machined components for the automotive, industrial, and engineering sectors. With decades of experience, JS Auto Cast delivers high-quality, durable, and reliable components that meet international standards.

The company offers a wide range of solutions, including aluminium and ferrous castings, CNC machined parts, and custom-engineered components, catering to clients across India and international markets.

To create a strategic website redesign, SEO, and content structure to transition JS Auto from a limited digital footprint to a strong, globally visible brand.

The partnership was built around key goals, such as:

A modern, mobile-first website aligned with JS Auto Cast’s industrial identity.

Improve SEO rankings across global manufacturing and export-related keywords.

Consistent content and communication framework for trust and visibility.

Generate qualified industrial leads from international markets

Challenges

Before collaborating with Appac Media, JS Auto Cast faced multiple digital barriers:

Low keyword visibility: Fewer inbound leads from domestic and international clients.
Underperforming website: Slow speed, poor responsiveness, and limited product discovery.
Unstructured content: Lacked communication of expertise, capacity, and industry credibility.
Lack of lead tracking or analytics: It was difficult to evaluate marketing performance.
Weakened online brand authority: This made it difficult to attract global buyers despite strong industry presence

Our Strategy

Pillar 01

Website Revamp & UX Optimization

Website rebuild and product navigation with clear categories for castings, machining and component ranges.

Pillar 02

SEO Optimisation & Keyword Strategy

Conducted detailed keyword mapping across industrial castings, precision components, and machining services for global search visibility.

Pillar 03

Content Development & Positioning

Content framework highlighting manufacturing excellence, certifications and process innovation.

Pillar 04

Target Market Lead Enablement

Analytics and tracking systems to capture and evaluate enquiries from international buyers and distributors

What did we implement?

✓
Website design emphasising usability, loading speed and device responsiveness. Product navigation with clear industrial categories and component ranges.
✓
On-page SEO through structured data markup, metadata optimisation and internal linking.
✓
Refreshed product content to balance technical accuracy and search-friendliness

A platform built for sustainable digital growth

Website revamp, SEO strategies and data-driven approach

Traffic turned into tangible outcomes.

This strengthened the digital brand reputation, enhancing JS Auto Cast’s global buyer trust with a sustainable digital foundation for growth.

KPI

Growth Achieved

Website Traffic

+36%

Social Media Engagement

+42%

Organic Traffic

+17%

What were we able to achieve?

✓
Revamped website performance with faster load times and improved global accessibility.
✓
Consistent keyword ranking improvements in manufacturing and casting-related search terms.
✓
Growth in organic traffic and qualified enquiries from target international regions.
✓
Build a consistent content and communication framework for trust and visibility.

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