Straight answers for B2B & manufacturing leaders

Three vendors give you three dashboards, three opinions, and three excuses. Nobody owns the outcome, and no one can prove which spend produced pipeline.

With Appac, every discipline shares one strategy and one view of your growth. Everything is produced 100% in-house by our 30+ team in Coimbatore - no subcontracting - with a single dedicated account manager accountable end to end. Building the same capability internally means recruiting across SEO, ads, content, design, development, and AI - years of hiring and overhead before the first result.

Very likely. Over 20+ years we've worked deep in manufacturing and engineering - Craftsman Automation, Bharat Forge, BFW, JS Autocast, REL Revathi, Carl Stahl, Falcon - plus healthcare, real estate, mobility, and education.

We understand procurement cycles, OEM/dealer ecosystems, technical keywords, and long, multi-stakeholder B2B funnels. We speak your buyer's language because we've spent decades in their world. If we haven't worked in your space, we'll tell you.

Numbers don't pitch - they prove. Verified, from named 12-month engagements:

• BFW (manufacturing) - 3× qualified leads in 12 months via a full-stack overhaul and unified attribution.
• Red Taxi (mobility) - 75% improvement in sales through single-team, integrated execution.
• GKNM Hospital (healthcare) - 4× organic search visibility via E-A-T, schema, and AEO readiness.

References available on request.

Because the real cost is fragmentation. Most B2B companies spend around ₹1.9L/month across three vendors with no unified attribution - meaning no one can tell you which spend produced pipeline.

One accountable system usually replaces all three at lower total cost, with attribution you can audit. Cheaper per line item almost always costs more in rework, coordination lag, and wasted spend. Ask any current vendor for last quarter's channel-level attribution - most can't produce it.

Every engagement follows a structured, repeatable roadmap - nothing skipped, each phase building on the last:

1. Web & digital audit - full diagnostic of your current performance, gaps, and competitive landscape (Week 1–2).
2. Fix the technical debt - broken links, slow load, tracking errors, Core Web Vitals (Week 2–4).
3. Set positioning & messaging across every channel (Week 3–6).
4. Launch - paid campaigns, content, and automation go live (Month 2–3).
5. Build awareness - thought leadership, LinkedIn, PR, AI visibility (Month 3–6).
6. Reach decision-makers with precision targeting and ABM (Month 4–8).
7. Nurture to consideration, then convert with closed-loop attribution (Month 6–12).

A 30+ specialist team, 100% in-house, under one roof in Coimbatore - across marketing, design, technology, and AI. No subcontracting, no hand-offs to freelancers you never meet.

You get one dedicated account manager as your single point of contact, with full ownership of your project.

Most engagements run six to twelve months, because compounding growth takes time. The first weeks are diagnosis and fixing technical debt; momentum builds from there.

Short bursts of activity rarely move the needle in B2B - the pipeline that matters is built, not switched on.

You won't be left guessing. A performance report by the 5th of every month, regular review calls, and a quarterly business review. One dashboard, one account owner, transparent reporting throughout - pipeline data, not vanity metrics.

Three things: content inputs (or we create them for you, scoped separately), your brand assets, and access to the relevant accounts. We handle the rest. All account credentials stay yours at all times.

We publish our starting points rather than hide them:

• Websites - from ₹2,50,000 (Growth, up to 50 pages) to ₹4,50,000 (Enterprise, 100+ pages).
• Growth marketing retainers - ₹75,000/mo (Growth) · ₹1,50,000/mo (Accelerate) · ₹2,50,000/mo (Enterprise).
• Specialist AI & Intelligence retainers - from ₹3,50,000/mo.

All prices exclude 18% GST. Once we understand your goals, you get a clear proposal with scope, timelines, and investment - so you know exactly what you're paying for and why. Custom packages available on request.

No hidden fees - every cost is on the table before work begins. Billed separately, and always disclosed up front: ad spend (paid directly to Google / Meta / LinkedIn by you), your domain, paid stock, photography, or video shoots, and any content you'd like us to produce rather than supply.

If scope changes mid-engagement, you get a revised quotation first - never a surprise on the invoice.

Websites are project-based. Retainers have a minimum term of 6 months (Growth & Accelerate) or 12 months (Enterprise). After the minimum term, cancellation needs 3 months' written notice. Work completed up to the cancellation date is billable. We recommend the structure that fits your goals, not one that simply locks you in.

We don't sell vanity promises. We commit to measurable KPIs, reviewed every quarter and tracked in your dashboard:

Websites: 40% on confirmation, 30% on design approval, 30% before go-live. Retainers: monthly advance (Growth / Accelerate) or quarterly advance (Enterprise). Invoices are payable within 7 working days, and 18% GST applies to all fees.

Completely. On delivery, the site, files, credentials, and documentation are yours. Your Google Ads, Analytics, Search Console, and social accounts remain client-owned at all times - during and after the engagement. No lock-in.

Contractual build thresholds - not best-effort targets. Every one is testable yourself in Google PageSpeed Insights:

Built in from day one, not bolted on later. We map how your customers search, structure pages around it, and get the technical foundation right - Core Web Vitals, schema, clean architecture, and AEO / GEO readiness so AI engines can read and cite your site.

Companies that skip this spend months fixing it afterward.

Our zero-loss migration protocol preserves 100% of your legacy SEO equity: full 301 redirect mapping, Google indexing verification, and 30 days of post-launch monitoring. We have never lost a client's SEO equity in a migration.

Optional AWS cloud hosting and maintenance is available from ₹1,50,000/year. Your domain isn't included, and you're free to host wherever you like - you own everything either way.

Yes, and it's already here. Over 70% of B2B buying decisions now start online, and AI-powered search is growing 40%+ year over year. Buyers ask ChatGPT, Gemini, Perplexity, and Claude before they ever reach a results page.

The question is no longer whether you rank on Google - it's whether AI engines cite you or your competitor.

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) make your content readable and citable by AI engines - through schema markup, structured FAQ content, and NLP-friendly writing. We embed both in every engagement from day one, not as paid add-ons.

If competitors appear in AI answers and you don't, no amount of traditional SEO closes that gap.

We also produce a proprietary AI Visibility Report showing your share-of-answer across ChatGPT, Claude, Gemini, and Perplexity - a metric most agencies can't even measure.

Because what works today can stop overnight - an algorithm change, a policy shift, a new competitor. Relying on one channel is a business risk disguised as efficiency.

Different channels do different jobs: search captures intent, social builds awareness, email nurtures consideration, AI engines shape the shortlist. Together they compound; alone they're fragile.

Yes. We're ISO 27001:2022 certified for information security. Login credentials are access-restricted to authorised personnel, payments are processed on encrypted platforms, and your data is handled in compliance with the Digital Personal Data Protection (DPDP) Act, 2023. Any third-party access for service delivery is granted only under strict confidentiality agreements.

ISO 9001:2015 (quality) and ISO 27001:2022 (security). Google Partner and Meta Business Partner. NASSCOM member and CII affiliated.

Our platform ecosystem includes AWS, Microsoft 365 & Azure, Semrush, Zoho, HubSpot, and Looker Studio - enterprise-grade tools applied to every project, regardless of size.

You do. All creative content and assets are owned by the client on delivery. Your databases and content are used only for agreed activities and are never shared with third parties. Everything we build for you is yours to keep.