Client
Red Taxi
Industry
Transportation
Services
SEO and Marketing Technology
Partnership Since
2017
From visibility to value.
Increase in Website Traffic
Increase in Organic Traffic
Increase in GMB Calls
Red Taxi
is one of South India's trusted cab providers, known for its reliable, safe and efficient transportation services. The company operates a fleet of well-maintained vehicles driven by experienced professionals. Red Taxi's services include city commutes, airport transfers and outstation travel, ensuring a comfortable and convenient ride for passengers.
We partnered with Red Taxi to transform its digital ecosystem, streamlining right from customer acquisition to lead management.
Clear and outcome - oriented.
Our goal was to solve both visibility and process challenges. We focused on:
CRM platform for managing leads and follow-ups.
Improve local SEO rankings for specific searches
Strengthen Google My Business (GMB) visibility across all operating branches.
Enhance data transparency through dashboards and call analytics.
Scalable digital system that supports multi-location expansion.
Challenges
Before partnering with Appac, Red Taxi faced a set of challenges:
Lack of a centralised CRM - difficult to track enquiries or measure conversions across locations
No unified call tracking resulted in missed leads and inconsistent customer communication
Weak Google my Business (GMB) visibility
Fragmented marketing data made scalability hard
Manual lead follow-ups reduced response efficiency and customer retention
Our Strategy
Pillar 01
CRM Implementation & Data Centralisation
Introduced a fully integrated CRM system connecting Red Taxi’s website, booking platforms, and branch operations into a single data hub.
Pillar 02
SEO and Local Keyword Optimisation
Conducted deep-dive keyword research across service areas and optimised landing pages, metadata and local schema, improving search visibility in operating region.
Pillar 03
GMB Profile Optimisation & Local Reach
Created and optimised GMB for every profile for city branches; added call tracking, reviews and updates to boost engagement and search results.
Pillar 04
Reporting, Automation & Continuous Optimisation
Customer dashboards inside the CRM to track call sources, ad campaigns, conversions, and automated monthly reports.
What did we implement?
- ✓
Real-time tracking, follow-up reminders and call logs allowing faster response time and measurable accountability.
- ✓
Major service keywords ranked on the 1st page of Google, driving steady organic traffic and enquiries.
- ✓
Automation of monthly performance results and key growth trends.
- ✓
Key insights used to refine ad spend and double-down on high-performing service categories.
A platform built to streamline process and enhance digital visibility
CRM implementation, SEO strategies and optimisation
Traffic turned into tangible outcomes.
Appac helped build a scalable digital foundation that supports Red Taxi's multi-city growth through CRM automation, SEO, and local search optimisation
KPI
Growth Achieved
Website Traffic
+24%
Organic Traffic
+30%
GMB Calls
+42%
What were we able to achieve?
- ✓
Centralised CRM system that unified all operations
- ✓
Top local rankings for city-specific cab-related searches
- ✓
Increased direct call inquiries through GMB listings
- ✓
Overall lead tracking and follow-up efficiency across all branches
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