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2023 -
Our association
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Trisquare Properties is a leading real estate developer in Coimbatore, Chennai, Madurai, and Trichy, known for delivering premium residential and commercial projects that redefine modern living. With nearly a decade of industry expertise, Trisquare has built a strong reputation for quality construction, customization, and customer satisfaction, offering homes designed for comfort and style.
Appac Media collaborated with Trisquare Properties to implement a holistic digital growth strategy. This comprehensive approach significantly strengthened their online visibility, improved lead generation efficiency, and contributed to sustained business growth in the competitive real estate market.
Challenges
Before joining hands with Appac Media, Trisquare faced several roadblocks:
- An underperforming website that failed to convert visitors into inquiries.
- No structured lead management system, resulting in missed follow-ups and lost opportunities.
- Weak brand visibility amid competitive real-estate players.
- Difficulty targeting and engaging the right audience segments.
- Unorganized online activities with inconsistent campaign performance.
Goals
Trisquare’s key objectives were:
- Build a mobile-optimized, conversion-driven website that reflects project quality.
- Generate qualified real-estate leads through focused ad campaigns.
- Implement a CRM-enabled lead-management workflow for better follow-ups.
- Strengthen brand visibility through SEO, content, and social media integration.
Our Strategy
Appac Media designed a real-estate-specific digital roadmap to enhance user experience, improve lead conversions, and build long-term credibility across online platforms.
1
- Rebuilt Trisquare’s website with modern UI/UX, faster load speed, and mobile responsiveness to ensure a seamless buyer experience.
- Added clear CTAs, inquiry forms, and lead-capture components to convert traffic into validated prospects efficiently.
3
- Integrated CRM systems and tracking tools to centralize lead data, automate follow-ups, and improve response times.
- Enabled the sales team to monitor every inquiry in real time, ensuring no potential buyer was missed.
2
- Executed Google Ads and Meta Ads focused on high-intent homebuyer demographics within Coimbatore and nearby regions.
- Campaigns featured precise geo-targeting, compelling creatives, and optimized ad copy to maximize ROI and conversion rate.
4
- Implemented real-estate SEO through keyword optimization for projects, localities, and villa communities.
- Used social-media storytelling and blog updates to boost awareness, trust, and organic engagement among investors and families alike.
1
- Rebuilt Trisquare’s website with modern UI/UX, faster load speed, and mobile responsiveness to ensure a seamless buyer experience.
- Added clear CTAs, inquiry forms, and lead-capture components to convert traffic into validated prospects efficiently.
2
- Executed Google Ads and Meta Ads focused on high-intent homebuyer demographics within Coimbatore and nearby regions.
- Campaigns featured precise geo-targeting, compelling creatives, and optimized ad copy to maximize ROI and conversion rate.
3
- Integrated CRM systems and tracking tools to centralize lead data, automate follow-ups, and improve response times.
- Enabled the sales team to monitor every inquiry in real time, ensuring no potential buyer was missed.
4
- Implemented real-estate SEO through keyword optimization for projects, localities, and villa communities.
- Used social-media storytelling and blog updates to boost awareness, trust, and organic engagement among investors and families alike.
The Result
| Metric | Growth Achieved |
|---|---|
| Website Performance & Responsiveness | Improved by 45% |
| Qualified Leads | Achieved consistent month-on-month growth |
| Brand Visibility | Significantly enhanced across digital platforms |
- Fully revamped conversion-oriented website with integrated tracking.
- Steady inflow of qualified, validated real-estate leads.
- Enhanced brand credibility through improved SEO and campaign consistency.
- Measurable growth in audience engagement and targeting accuracy.
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Trisquare
Q
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- General Enquiry: +91 93429 02804
- Sales Enquiry: +91 93429 02803
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- Whatsapp: +91 93429 02803
