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- Case Study Unitd
2023
Our association
started
+369%
Increase in Social
Media Traffic
+127%
Growth in Organic
Traffic
+245%
Increase in website
Traffic.
With over 25 years of experience in real estate, Live Unitd has built a reputation for designing smart, sustainable, and future-ready homes. Their approach blends architectural innovation and technology integration, crafting spaces that align with modern lifestyles.
Partnering with Appac Media, Live Unitd leveraged a comprehensive real estate digital marketing strategy that combined website redesign, SEO, performance campaigns, and storytelling to connect with high-intent homebuyers.
Goal
Live Unitd’s core objectives were clear:
- Establish a premium digital identity that reflected the brand’s architectural innovation.
- Improve organic visibility for location-specific, high-intent real-estate keywords.
- Drive qualified property inquiries through targeted ad campaigns.
- Build a consistent storytelling approach that highlighted lifestyle and design benefits.
The Result
A 245 % surge in website traffic, 369 % boost in engagement, and a significant increase in qualified property inquiries, turning U49 into one of Coimbatore’s most talked-about real-estate projects online.
Challenges
Before partnering with Appac Media, Live Unitd faced several marketing and visibility challenges:
- Outdated Website: The existing site lacked visual appeal and failed to showcase the project’s premium lifestyle offering.
- Limited Digital Presence: The brand struggled to reach the right buyers through search or social channels.
- Low Awareness of the MUH Concept: The unique “Multi-Utility Homes” idea wasn’t clearly understood by the market.
- Weak Engagement: Despite a quality offering, user interaction and inquiry volume were low.
- Poor Social Visibility: Minimal activity and reach on Meta platforms reduced overall brand credibility.
Our Strategy
Appac Media designed a full-funnel digital transformation strategy focused on storytelling, SEO, and conversion optimization.
1
- We built a visually immersive, mobile-first website featuring rich visuals, 3D walkthroughs, and floor plans.
- Each page was structured to capture inquiries with strategically placed CTA’s, contact forms, and booking triggers.
3
- We executed integrated campaigns across Meta and Google Ads focusing on lifestyle benefits, smart features, and location advantages.
- These campaigns built awareness while driving consistent, qualified traffic to the U49 landing pages.
5
- To ensure measurable ROI, we implemented a full analytics funnel - including Google Analytics 4, Meta Pixel, and Tag Manager - to track user behaviour, form submissions, and ad-driven conversions.
- This data-driven approach helped refine audience targeting and campaign optimization.
2
- Our SEO team performed keyword research targeting location-specific buyer intent - such as “smart homes in Coimbatore” and “multi-utility apartments near Saravanampatti.”
- We optimized all metadata, on-page content, and internal links to strengthen visibility and rankings on Google.
4
- Our creative team produced high-quality visuals, reels, and walkthrough videos showcasing the U49 project’s design and community lifestyle.
- Location-based content and storytelling helped Live Unitd connect emotionally with homebuyers, improving engagement and brand recall.
1
- We built a visually immersive, mobile-first website featuring rich visuals, 3D walkthroughs, and floor plans.
- Each page was structured to capture inquiries with strategically placed CTA’s, contact forms, and booking triggers.
2
- Our SEO team performed keyword research targeting location-specific buyer intent - such as “smart homes in Coimbatore” and “multi-utility apartments near Saravanampatti.”
- We optimized all metadata, on-page content, and internal links to strengthen visibility and rankings on Google.
3
- We executed integrated campaigns across Meta and Google Ads focusing on lifestyle benefits, smart features, and location advantages.
- These campaigns built awareness while driving consistent, qualified traffic to the U49 landing pages.
4
- Our creative team produced high-quality visuals, reels, and walkthrough videos showcasing the U49 project’s design and community lifestyle.
- Location-based content and storytelling helped Live Unitd connect emotionally with homebuyers, improving engagement and brand recall.
5
- To ensure measurable ROI, we implemented a full analytics funnel - including Google Analytics 4, Meta Pixel, and Tag Manager - to track user behaviour, form submissions, and ad-driven conversions.
- This data-driven approach helped refine audience targeting and campaign optimization.
The Result
| Performance Metric | Result |
|---|---|
| Website Traffic Growth | +245% |
| Organic Reach | +127% |
| Social Media Engagement | +369% |
| Property Inquiries & Bookings | Significant Increase |
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