G. Kuppuswamy Naidu Memorial Hospital (GKNM)
A digital approach to strengthen GKNM's visibility and user experience
www.gknmhospital.org
Client
G. Kuppuswamy Naidu Memorial Hospital (GKNM)
Industry
Healthcare
Services
Web Redesign, SEO, Performance Marketing
Partnership Since
2018
From visibility to value.
Increase in Monthly Website Visitors
Increase in Keywords on Page 1 (Google)
Increase in Organic Traffic Growth
Increase in Social Media Traffic
Increase in Google My Business Calls
G. Kuppuswamy Naidu Memorial Hospital (GKNM)
Established in 1952, GKNM Hospital is one of South India's most trusted healthcare institutions. Wanting to strengthen their online presence, they approached Appac Media for a complete digital transformation.
Our team executed a strategic approach with a website revamp, healthcare SEO, and performance marketing campaigns.
Clear and outcome - oriented.
Our goal was to boost digital visibility and user experience
Modern, mobile-first website reflecting hospital’s excellence
Increase organic visibility across Google for top medical service keywords.
Performance marketing campaigns to drive targeted patient enquiries.
Integrate tracking and analytics for transparent performance measurement.
Challenges
Before GKNM's digital collaboration with Appac, they faced several digital roadblocks:
Outdated website design and weak navigation
Limited online presence with minimal keyword ranking
No call tracking or data attribution systems
Lack of unified digital brand identity across online platforms
Our Strategy
Pillar 01
Website Redesign & Optimization
Revamped GKNM Hospital’s website into a mobile-friendly, fast-loading, and patient-centric platform that reflects the hospital's range of specialities.
Pillar 02
SEO & Content Strategy
Our team performed extensive keyword research for hospital and healthcare queries across Tamil Nadu.
Pillar 03
Performance Marketing Campaigns
To accelerate reach, we executed data-driven Google and Meta campaigns focusing on high-value departments.
Pillar 04
Call Tracking & Lead Attribution
By deploying dynamic call-tracking tools, we helped the hospital measure exact enquiry sources and channel ROI.
Pillar 05
Data Analytics and Reporting
Google Analytics and Tag Manager were used to monitor traffic sources, user behaviour and lead conversions.
What did we implement?
- ✓
Modern UI/UX with enhanced navigation and user-friendliness.
- ✓
Optimisation of core department pages with structured content, meta tags and schema markup
- ✓
Our targeted ads generated qualified leads.
- ✓
Dynamic call tracking tools help improve marketing efficiency and conversion tracking accuracy.
- ✓
A custom dashboard built to evaluate campaign performance in real time.
Strengthening GKNM's platform with a complete digital transformation
Website redesign, SEO strategies and a data-driven approach
Traffic turned into tangible outcomes.
Appac's multichannel digital approach helped design a comprehensive roadmap for GKNM, improving its brand perception and digital presence
KPI
Growth Achieved
Monthly Website Visitors
+40,000
Keywords on Page 1 (Google)
+50
Organic Traffic Growth
+157%
Social Media Traffic
+31%
Google My Business Calls
+23%
What were we able to achieve?
- ✓
Broader brand visibility across Tamil Nadu and Tier-2 cities
- ✓
Significant increase in appointment and inquiry volume.
- ✓
Stronger brand trust through consistent digital identity.
- ✓
Transparent data insights for continuous marketing improvement
- ✓
Website design that improved the credibility and trust of patients online.
- ✓
Qualified leads enhanced GKNM’s digital brand recall across Tamil Nadu.
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