GKNM Hospital's Journey from Outdated to Outstanding : It all began here!

www.gknmhospital.org

Case Study

2018

Our association
started

+157%

Increase in Social
Media Traffic

+31%

Growth in Organic
Traffic

+23%

Rise in Google
MyBusiness calls

+58%

Increase in website
Traffic.

Established in 1952, GKNM Hospital is one of South India’s most trusted healthcare institutions wanted to strengthen its online presence, they turned to Appac Media for a complete digital transformation.

With a clear goal to increase visibility, enhance user experience, and boost patient inquiries, our team executed a strategic blend of website revamp, healthcare SEO, and performance marketing campaigns.

Goal

Build a modern, mobile-first website that reflects the hospital’s excellence.
Increase organic visibility across Google for top medical service keywords.
Implement performance marketing campaigns to drive targeted patient inquiries.
Integrate tracking and analytics for transparent performance measurement.

In short, the hospital wanted to turn its digital ecosystem into a lead-generating, patient-focused platform - and that’s exactly what Appac Media delivered.

The Result

A 27x increase in website visitors, higher Google rankings for 50+ medical keywords, and a consistent inflow of patient inquiries through a modern, data-driven digital ecosystem.

Key Challenges

Before partnering with Appac Media, GKNM faced several digital roadblocks:

Outdated website design and weak navigation.
Very limited online presence - only ~1,500 monthly visitors and minimal keyword ranking.
No call tracking or data attribution systems
Lack of unified digital brand identity across online platforms.

Our Strategy

Our digital transformation plan combined technical expertise, SEO strategy, and creative storytelling to elevate GKNM’s online footprint. We followed a five-step approach tailored to the healthcare industry’s search patterns and compliance needs.

1

Website Redesign & Optimization

We revamped GKNM Hospital’s website into a mobile-friendly, fast-loading, and patient-centric platform that reflects the hospital’s care ethos and range of specialties. The modern UI/UX layout enhanced navigation and improved the appointment flow while conveying credibility and trust to patients online.

2

SEO & Content Strategy

Our team performed extensive keyword research for hospital and healthcare queries across Tamil Nadu. We optimized core department pages (cardiology, oncology, neurology, pediatrics etc.) with structured content, meta tags, and schema markup, strengthening the hospital’s rankings and organic visibility in search results.

3

Performance Marketing Campaigns

To accelerate reach, we executed data-driven Google and Meta campaigns focusing on high-value departments. Our targeted ads generated qualified leads and enhanced GKNM’s digital brand recall across Tamil Nadu.

4

Call Tracking & Lead Attribution

By deploying dynamic call-tracking tools, we helped the hospital measure exact inquiry sources and channel ROI. This improved marketing efficiency and conversion tracking accuracy.

5

Data Analytics & Reporting

We implemented Google Analytics and Tag Manager to monitor traffic sources, user behaviour, and lead conversion paths. A custom dashboard was built for GKNM’s marketing team to evaluate campaign performance in real time.