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Case Study Trinity Eye Hospital

Taking up success with digital presence -reach beyond boundaries!

www.trinityeyehospital.com

Case Study

2023

Our association
started

+26%

Increase in Social
Media Traffic

+140%

Growth in Organic
Traffic

+66%

Rise in Google
My Business Calls

+400%

Increase in website
Traffic.

Trinity Eye Hospital is a reputed eye care and ophthalmology hospital known for delivering advanced treatments with a focus on innovation, technology, and patient-centered care.

Our partnership focused on enhancing online presence, increasing patient engagement and the results were outstanding — a +400% increase in website traffic, a +285% boost in social media reach, and a significant rise in Google My Business calls across all branches.

Goals

Trinity Eye Hospital aimed to:

Build a modern, mobile-responsive website to showcase its expertise and improve patient usability.
Increase organic search visibility for key eye-care services.
Implement data-backed performance campaigns to attract qualified patient inquiries.
Establish a consistent brand identity across all digital channels.
Introduce a CRM-integrated call tracking system to manage and convert leads effectively.

The Results

A +400% increase in website traffic, a +285% boost in social media reach, and a significant rise in Google My Business calls across all branches.

Challenges

Before partnering with Appac Media, Trinity Eye Hospital faced several digital barriers:

The existing site lacked modern design, responsiveness, and conversion-focused architecture.
Minimal search rankings and low organic traffic limited audience reach.
There was no CRM or process to track and follow up with leads.
A fragmented digital identity affected patient trust and brand recognition.
Weak social media activity prevented meaningful audience interaction.

Our Strategy

Appac Media designed a comprehensive digital transformation roadmap, combining healthcare SEO, CRM integration, social media engagement, and targeted advertising to amplify Trinity’s visibility and conversion potential.

1

Our first step was to rebuild Trinity’s website into a lead-generating, patient-friendly platform that would serve as the hospital’s digital core.
We focused on improving design, speed, and usability to help visitors easily explore treatments, locations, and appointment options.

3

To boost reach and drive appointments, we launched targeted Google and Meta Ads campaigns showcasing Trinity’s specialties and treatment outcomes such as LASIK, cataract, and retina care, retargeting to re-engage visitors, trust- and technology-focused ad creatives, and real-time analytics to optimize ROI and ad spend.

2

Once the website was optimized, we executed a robust SEO and content plan tailored to eye-care search trends and regional patient intent.
The objective was to make Trinity visible for the right audience and boost authority through structured optimization.

4

We rebuilt Trinity’s social identity by creating visually engaging and informative content that reflected the hospital’s values and expertise.
Social campaigns focused on awareness, education, and brand credibility — helping Trinity connect emotionally with its audience.

1

Our first step was to rebuild Trinity’s website into a lead-generating, patient-friendly platform that would serve as the hospital’s digital core.
We focused on improving design, speed, and usability to help visitors easily explore treatments, locations, and appointment options.

2

Once the website was optimized, we executed a robust SEO and content plan tailored to eye-care search trends and regional patient intent.
The objective was to make Trinity visible for the right audience and boost authority through structured optimization.

3

To boost reach and drive appointments, we launched targeted Google and Meta Ads campaigns showcasing Trinity’s specialties and treatment outcomes such as LASIK, cataract, and retina care, retargeting to re-engage visitors, trust- and technology-focused ad creatives, and real-time analytics to optimize ROI and ad spend.

4

We rebuilt Trinity’s social identity by creating visually engaging and informative content that reflected the hospital’s values and expertise.
Social campaigns focused on awareness, education, and brand credibility — helping Trinity connect emotionally with its audience.

The Result

Performance Metric	Result
Social Media Traffic	+286%
Organic Traffic	+140%
Google My Business Calls	+66%
Website Traffic	+400%

Our Results

Increased brand visibility across Kerala and Tamil Nadu.
10x surge in appointment bookings and outpatient footfalls.
High engagement rates and growing follower base on social platforms.
Improved tracking and reporting through CRM integration and analytics.

Through strategic website redesign, SEO excellence, and dynamic social engagement, Trinity Eye Hospital transformed into a digitally empowered healthcare brand that connects meaningfully with patients online.

The partnership with Appac Media established a scalable, measurable framework for ongoing digital growth — proving how design, data, and strategy can help healthcare brands reach beyond boundaries.

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