Vikram ENT Hospital
Strengthening Vikram ENT's digital engagement and brand visibility
www.vikramenthospital.com
Client
Vikram ENT
Industry
Healthcare
Services
Web Optimisation, SEO and Social Media Marketing, AI Optimisation
Partnership Since
2021
From visibility to value.
Increase in Social Media Traffic
Increase in Organic Traffic
Increase in Google My Business Calls
Increase in Website Traffic
Vikram ENT
is one of the well-known ENT hospitals located in Coimbatore, offering specialised care for ear, nose and throat disorders. With a legacy of 55 years, the hospital has earned the trust of thousands of patients with their medical expertise and care.
With a clear vision to increase brand awareness, attract the right audience, and stay competitive, Appac designed a comprehensive strategy with SEO optimisation, performance marketing and creative digital storytelling.
Clear and outcome - oriented.
Vikram ENT was clear with their goal that was focused and measurable:
Build a strong digital presence across web and social platforms.
Establish brand awareness to compete effectively in the healthcare market.
Reach the right target audience to increase patient enquiries and conversions.
Showcase Vikram ENT’s medical expertise and five-decade legacy through digital storytelling.
Challenges
Before partnering with Appac, Vikram ENT faced a few digital roadblocks:
Limited Patient Outreach: Digital visibility was non-existent, despite having a strong offline reputation.
Competitor Gap: Lack of online presence made it difficult to compete with digitally active competitors.
Weak Targeting: The marketing messages were not conveyed to the right audience, which resulted in low engagement and missed opportunities.
No Online Brand Identity: No consistent branding, social media presence or patient recalls.
Our Strategy
Pillar 01
Website Optimisation
We built a fast, mobile-responsive, and patient-focused website to serve as a digital foundation.
Pillar 02
SEO & Content Strategy
Conducted extensive keyword research, such as ENT procedures and treatments and local healthcare searches, done by the SEO team once websites went live
Pillar 03
Social Media Presence and Awareness Campaigns
Strong digital presence for Vikram ENT Hospital and focusing on raising awareness about ENT care amongst the general public with frequent communication.
Pillar 04
AI optimisation
Enhanced AI visibility and search readiness through schema markup, E-E-A-T improvements, and LLM.txt implementation
What did we implement?
- ✓
A user-friendly website designed with easy navigation, simplified appointments and search discovery.
- ✓
Optimised social media profiles across major platforms
- ✓
Enhanced core pages for higher rankings and visibility with easy navigation
Boosting brand visibility and a sustainable digital presence
Digital foundation, SEO strategies and AI optimisation
Traffic turned into tangible outcomes.
Appac delivered a digital roadmap with healthcare SEO, performance campaigns and creative branding that boosted ENT’s offline credibility into measurable online impact
KPI
Growth Achieved
Social Media Traffic
+82%
Organic Traffic
+57%
Google My Business Calls
+66%
Website Traffic
+59%
What were we able to achieve?
- ✓
Expanded brand visibility beyond Coimbatore, reaching patients across Tamil Nadu.
- ✓
Significant rise in outpatient appointments, increasing from 8 to 60+ per day.
- ✓
Improved trust and credibility through consistent digital engagement.
- ✓
Sustainable digital ecosystem built for long-term marketing success.
- ✓
Establish brand awareness to compete effectively in the healthcare industry.
- ✓
Showcase Vikram ENT’s medical expertise and five-decade legacy through digital storytelling.
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