Starcare Hospital
Boosting StarCare Hospital’s Patient Engagement through Digital
www.starcarehospitals.com
Client
Starcare Hospital
Industry
Healthcare
Services
Web Revamp, SEO and Digital Growth
Partnership Since
2018
From visibility to value.
Increase in Social Media Traffic
Increase in Organic Traffic
Increase in Google My Business Calls
Website Traffic
Starcare Hospital
Starcare Hospital has built a strong reputation for medical excellence through modern healthcare technology, advanced infrastructure, and providing comprehensive treatment for patients
The objective of Appac was to increase visibility, enhance patient experience and drive qualified enquiries for Starcare Hospital. We built a digital ecosystem with a website revamp, SEO optimisation, and performance marketing.
Starcare was very clear with their goals. They required the following:
Redesigning and modernising the website to reflect Starcare’s image in healthcare
Improve organic visibility across search engines
Strengthen brand positioning across social and regional markets.
Increase patient engagement through online appointments and campaigns
Challenges
Before engaging Appac Media, Starcare faced several key challenges
Outdated existing website with outdated, poorly search-optimised
Limited online engagement resulted in low online visibility
Though having a reputed offline presence, it did not match with its healthcare expertise
Minimal traffic & engagement resulted in poor search engine ranking and decreased visibility
Our Strategy
Pillar 01
Website Revamp & Patient-Centric Portal
A modern, mobile-friendly platform accessible and convenient for users. The new site had better navigation and let one book appointments easily
Pillar 02
Comprehensive SEO & Brand Optimization
Enhance online discoverability, visibility and authority, ensuring Starcare is one among patient’s top searches.
Pillar 03
Performance Marketing & Social Presence
A strong website and SEO turned focus to performance marketing, creating awareness, engagement and measurable enquiries. This amplified Starcare’s visibility and emotional connection with audiences.
Pillar 04
Analytics & Conversion Tracking
A robust analytics and conversion tracking framework that allowed both Appac and Starcare teams to monitor engagement, enquiries, and ROI in real time.
What did we implement?
- ✓
A website with easier navigation and mobile-friendliness that strengthened the brand's global credibility.
- ✓
A comprehensive SEO audit was conducted and content restructured.
- ✓
Localised campaigns, creative storytelling and patient-centred visuals. Continuous monitoring of CPL, engagement metrics, and consistent branding.
- ✓
A robust analytics and conversion tracking framework, creating a transparent and data-driven growth cycle.
A platform built to boost Starcare’s digital entity
Revamping the website, adopting a data-driven approach and enhance brand visibility
Traffic turned into tangible outcomes.
Appac Media implemented a complete digital transformation with website development, SEO strategy and digital branding. We built a digital-friendly ecosystem for Falcon that would reflect Falcon's market credibility and become a trusted industrial brand.
KPI
Growth Achieved
Social Media Traffic
+132%
Organic Traffic
+34%
Google My Business Calls
+25%
Website Traffic
+71%
What were we able to achieve?
- ✓
Appac's strategic digital approach not only increased Starcare's visibility but also converted real-world patient engagement, proving how design, data and strategy can redefine hospital growth digitally.
- ✓
Through focused website modernisation, SEO excellence, and data-driven marketing, Starcare Hospital evolved into a digital entity recognised across India and the UAE.
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