Building a Hospital Portal resulted in 400% traffic growth through increased Brand Visibility.

www.starcarehospitals.com

Case Study

2020

Our association
started

+132%

Increase in Social
Media Traffic

+34%

Growth in Organic
Traffic

+25%

Rise in Google
Rise in Google My Business Calls

+71%

Increase in website
Traffic.

Founded in the UK and now established in Dubai and Kerala, Starcare Hospital has built a strong reputation for medical excellence through the perfect blend of modern healthcare technology, advanced infrastructure, and compassionate patient care.

With the goal of increasing visibility, enhancing patient experience, and driving qualified inquiries, Appac Media deployed a strategic blend of website revamp, SEO optimization, and performance marketing.

Goals

Starcare’s goals were clear:

Redesign and modernize the website to reflect Starcare’s premium healthcare image.
Improve organic visibility across search engines through robust healthcare SEO.
Strengthen brand positioning across social and regional markets.
Increase patient engagement through online appointment flows and campaigns.

The Result

A 71 % increase in website traffic, 132 % boost in social-media engagement, and 25 % growth in Google My Business calls, turning Starcare into a benchmark for data-driven healthcare marketing in South India and the UAE.

Challenges

However, despite its strong offline reputation, its digital presence did not match its clinical standards. The existing website was outdated, poorly optimized for search, and offered limited online engagement — making digital transformation essential.

Before engaging Appac Media, Starcare faced several key challenges:

Outdated Website Experience
Low Online Visibility
Weak Branding
Minimal Traffic & Engagement

Our Strategy

Appac Media developed an integrated digital transformation roadmap combining design, SEO, and marketing automation to deliver measurable patient acquisition and visibility outcomes.

1

We transformed Starcare’s website into a modern, mobile-friendly platform centered around patient experience. The new site makes it easy to explore departments, find doctors, and book appointments effortlessly while strengthening the brand’s global credibility.

3

With a strong website and SEO foundation in place, we turned our focus to performance marketing — driving awareness, engagement, and measurable inquiries.
Through localized campaigns across Kerala and the Middle East, creative storytelling, and patient-centered visuals, we amplified Starcare’s visibility and emotional connection with audiences. Continuous monitoring of CPL, engagement metrics, and consistent branding ensured optimal ROI and a unified digital presence.

2

To make Starcare discoverable online, we conducted a comprehensive SEO audit and restructured content across all service lines. Our focus was to enhance both visibility and authority — ensuring that patients searching for healthcare services could easily find Starcare among the top results.

4

To ensure every digital initiative translated into tangible results, we set up a robust analytics and conversion tracking framework. This allowed both Appac and Starcare teams to monitor engagement, inquiries, and ROI in real time, creating a transparent and data-driven growth cycle.

1

We transformed Starcare’s website into a modern, mobile-friendly platform centered around patient experience. The new site makes it easy to explore departments, find doctors, and book appointments effortlessly while strengthening the brand’s global credibility.

2

To make Starcare discoverable online, we conducted a comprehensive SEO audit and restructured content across all service lines. Our focus was to enhance both visibility and authority — ensuring that patients searching for healthcare services could easily find Starcare among the top results.

3

With a strong website and SEO foundation in place, we turned our focus to performance marketing — driving awareness, engagement, and measurable inquiries.
Through localized campaigns across Kerala and the Middle East, creative storytelling, and patient-centered visuals, we amplified Starcare’s visibility and emotional connection with audiences. Continuous monitoring of CPL, engagement metrics, and consistent branding ensured optimal ROI and a unified digital presence.

4

To ensure every digital initiative translated into tangible results, we set up a robust analytics and conversion tracking framework. This allowed both Appac and Starcare teams to monitor engagement, inquiries, and ROI in real time, creating a transparent and data-driven growth cycle.

The Result

Performance Metric	Growth Achieved
Social Media Traffic	+132%
Organic Traffic	+34%
Google My Business Calls	+25%
Website Traffic	+71%

Through focused website modernization, SEO excellence, and data-driven marketing, Starcare Hospital evolved into a digitally empowered healthcare brand recognized across India and the UAE.

Appac Media’s strategic approach not only increased visibility but also converted online interest into real-world patient engagement — proving how design, data, and strategy can redefine hospital growth in the digital era.

Looking to Digitally Transform Your Healthcare Brand?

Click here to build your growth story.