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Say less, mean more

  • Admin   |
  •   Jan 23, 2020  |
  •   Appac Media

Despite being everywhere, the power of copywriting is more in branding and promotions than anywhere else. Copywriting is an essential fragment of your brand identification, brand communication and brand viability. In short, the quality of your brand is determined by the quality of your copy. To make it more evident, the following are the three areas of branding where copywriting is the most important factor for successful execution.


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Branding – a good idea?

  • Admin   |
  •   Dec 20, 2019  |
  •   Appac Media

Years ago branding was defined as distinguishing factor of a company in the form of a name, slogan, sign, symbol or design, or a combination of these elements. But, that's not the case today.


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Defining and personifying your brand

  • Admin   |
  •   Nov 09, 2019  |
  •   Appac Media

Would you choose the toothpaste that just cleans your teeth or the toothpaste that is genuinely interested in your love life and promises to make your mouth fresher, cleaner and odour free? Probably the latter.


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